India, January 2, 2024: STOK, the premium brand from Indore known for urging consumers to “live the chill,” concluded the first season of its comedy talent hunt, Agla Comic Kaun, with a spectacular finale. The event, held at The Laugh Store in Delhi’s Vegas Mall, saw celebrated comedian Rahul Dua steal the show with his signature blend of charm, wit and sarcasm. Accompanying him in the funny shenanigans were Raj Vikram and Chitresh Bhauraha the top 2 finalists of ‘Agla Comic Kaun- Season 1’.
The grand finale on 30th December was a laugh riot from start to finish as Raj Vikram and Chitresh Bhauraha set the stage alight with their hilarious one-liners and side-splitting anecdotes, warming up the crowd for the evening’s highlight—Rahul Dua. Known for his fun and engaging audience interactions, Rahul Dua then took the evening to new comedic heights with his comic genius. Here’s a sneak peak from the show. Powered by STOK, the champion of the ‘Chill Spirit,’ Agla Comic Kaun’s season finale was more than just a show – it was a celebration of the ultimate ‘chill’ lifestyle where great comedy pairs perfectly with STOK’s premium craft brews.
Conceptualized, created and executed by Qyuki Media, home to India’s biggest digital superstars, the debut season of “Agla Comic Kaun” unearthed fresh comedic talent from across the country with over 100 comedians shortlisted for a 10-round competition. The winners walked away with cash prizes, exclusive STOK hampers and once in a lifetime chance to share the stage with some of India’s top comedic names.
Talking about the event, Vedant Kedia, Chief Executive Officer, MEBL, said, “STOK represents the essence of the chill lifestyle, and what better way to celebrate this than with great and hearty laughter? Agla Comic Kaun was born out of our desire to discover the next generation of comedians who can bring joy and smiles to people’s lives. The response to this initiative has been phenomenal, and the finale was a true testament to this vision.”
Sharing his thoughts on the same, Nitin Gupta, Founder and MD at Asymmetrique, the partner agency behind the brand, said, “We had always envisioned STOK as a young brand full of cheer and laughter. Agla Comic Kaun thus was the perfect extension to this young brand, as it discovers some of the funniest young comedians from around the country. The season finale symbolized everything STOK stands for, joy, laughs and buzzy brews”.
STOK , the champion of the ‘Chill Spirit,’ continues to carve a niche among Gen-Z and millennials by fostering a vibrant community that celebrates craft and India’s thriving comedy culture. The season finale of Agla Comic Kaun was more than just a show—it celebrated the ultimate ‘chill’ lifestyle, where great comedy perfectly complements STOK’s premium brews. With the rousing success of Season 1, STOK hints at even more exciting surprises in the pipeline, setting the stage for unforgettable experiences that bring comedy and craft together in perfect harmony.