India 5th February, 2025: FASHOR, one of India’s fastest-growing women’s ethnic and fusion-wear brands, is excited to announce a series of milestones achieved in 2024 that highlight its remarkable growth and commitment to redefining affordable fashion for modern Indian women. From expanding its retail footprint across India to signing Sara Ali Khan as the brand ambassador, FASHOR continues to elevate the fashion landscape with its unique blend of traditional craftsmanship and contemporary trends.
Expansion Milestones
In 2024, FASHOR made significant strides toward becoming India’s leading women’s fashion brand. With the successful opening of 4 exclusive brand outlets (EBOs) in Chennai, Bangalore & Coimbatore, and expanding its presence in over 60 large format stores of Shoppers Stop & Lifestyle, the brand has further strengthened its offline presence, catering to the needs of customers who prefer a personalized shopping experience. This expansion is part of a larger plan to open over 100 EBOs across the country by 2027.
Brand Ambassador – Sara Ali Khan
In 2024, FASHOR proudly onboarded Bollywood star Sara Ali Khan as its first-ever brand ambassador. Known for her charm, relatability, and deep connection to Indian heritage, Sara perfectly embodies FASHOR’s vision of the modern Indian woman—confident, culturally rooted, and effortlessly stylish.
Sara’s association with FASHOR began with the vibrant “Dil Se Indian” campaign, which celebrates the richness of Indian culture while embracing modern design sensibilities. Speaking about her new role, Sara Ali Khan said, “FASHOR’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”
This collaboration is a key milestone in FASHOR’s journey to connect with women who cherish their heritage while embracing contemporary trends.
A Growing Customer Base
In 2024 alone, FASHOR added over 1.4 lakh new customers, bringing its loyal customer base to over 5 lakh. Through its omnichannel strategy, which includes its website, mobile app, and partnerships with leading marketplaces like Myntra, Ajio, Nykaa Fashion, and Tata Cliq, FASHOR has continued to provide unparalleled shopping experiences to women across metros, Tier 1, and Tier 2 cities.
Design Innovation and Talent
The heart of FASHOR lies in its design philosophy. In 2024, the brand launched over 400 new styles every month, catering to diverse audiences with designs for everyday, office, and occasion wear. Sizes spanning from S to 5XL ensure inclusivity, making fashion accessible to all women.
Strategic Investments
In August 2024, FASHOR secured a $5 million investment from Blume Ventures. This funding has been instrumental in bolstering the brand’s omnichannel growth, streamlining its supply chain, and enhancing customer experiences. It has also fueled FASHOR’s aggressive marketing efforts, including the association with Sara Ali Khan, which amplifies its brand message and reach.
Vikram Kankaria, Co-Founder and CEO of FASHOR, shared his thoughts on the brand’s success and the partnership with Sara Ali Khan:
“2024 has been a defining year for FASHOR. From expanding our presence across new markets to delighting millions of customers with our unique styles, we remain committed to making affordable fashion a reality for every modern Indian woman. Collaborating with Sara Ali Khan has further reinforced our brand’s ethos. Her vibrant personality and deep connection to Indian traditions align perfectly with FASHOR’s mission of celebrating individuality and cultural pride.”
Priyanka Kankaria, Co-Founder and Chief Product Officer, added:
“At FASHOR, every design tells a story. We strive to blend traditional craftsmanship with modern trends to create collections that resonate with today’s women. Our association with Sara has been an exciting chapter, as she embodies the elegance and strength we design for. We’re eager to see how far this partnership can take us in transforming the fashion landscape.”
FASHOR’s growth journey is far from over. The brand is poised to achieve even greater heights in 2025. It remains deeply committed to its mission of celebrating Indian women by offering stylish, affordable, and high-quality ethnic and fusion wear.