Wed. Apr 24th, 2024

Mumbai, 29th March, 2024: MyGlamm, India’s fastest growing direct-to-consumer beauty brand comes on board as beauty partner with Godrej L’Affaire, a curated experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC). Set against the backdrop of ‘All Things Goodness’, the sixth edition of Godrej L’Affaire promises an evening of unparalleled experiences at the brand’s headquarters in Vikhroli, Mumbai, on Friday, March 29, 2024.

“We’re super excited to team up with Godrej L’Affaire, presenting an unmatched opportunity for MyGlamm’s ‘Glamm Up Like a Star’ initiative and embodying the ethos of ‘All Things Goodness’ through our range of clean beauty products. This collaboration enables us to curate an immersive experience for consumers to discover and indulge in our premium brands, that includes our MyGlamm POUT by Karan Johar, Manish Malhotra Beauty by MyGlamm, and MyGlamm’s extensive range of products.” Sukhleen Aneja, CEO, Good Brands Co. shared.

Sujit Patil, VP & Head, Corporate Brand and Communications, GILAC, shared his excitement, “We are excited to have MyGlamm as an experience partner for the sixth edition of Godrej L’Affaire. Their participation significantly enhances the event, fostering a dynamic platform for attendees to engage directly with the preeminent figures shaping the modern lifestyle landscape. This strategic collaboration will cultivate an immersive and experiential experience thereby collectively achieving the objective of curating a wholesome lifestyle experience.”

Aligned with the guiding concept of ‘All Things Goodness’, the event will feature eight zones meticulously designed to spell out L’Affaire – Lifestyle, Awareness, Fashion, Flavour, Artistry, Innovation, Rejuvenation, and Environment.

A highlight of the evening will be an exclusive fashion show by the renowned fashionista, Malaika Arora, showcasing her flagship brand – The Label Life. The event will also feature an electric performance by the band – The Bartender, and the unveiling of the 7th edition of the Godrej Food Trends Report by Godrej Vikhroli Cucina.

Moreover, the event will witness the announcement of the top 25 content creators chosen through the premier influencer hunt, Godrej L’Affaire Select, mentored by internet sensation Ranveer Allahbadia.

With HSBC India being the presenting partner, the soirée will offer experiences of top lifestyle brands such as D ‘Décor, Mercedes, BMW Motorrad, The Label Life, Elior India, Women Company, Kama Sutra, Cinthol, Park Avenue, Aspri Spirits, Bombay Island Coffee Company, Godrej Properties and more. Other prominent brand partners include Godrej Capital, Moshi Moshi , Good Knight, Godrej Jersey, Magic, Godrej HIT, Godrej Agrovet (Combine & Rashinban), Godrej Real Good Chicken, Godrej Aer and more.

Through the theme of Goodness, Godrej L’Affaire 2024 aims to underscore the significance of deliberate good choices that minimize negative impact and contribute positively to society.

By Prabhat

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