June 29: The custard apple grown in Seoni district of Madhya Pradesh has been awarded the prestigious Geographical Indication (GI) tag, marking a significant milestone for local farmers and strengthening the region’s agricultural identity.
The GI recognition is expected to enhance the market value of Seoni custard apples, improve branding, and open new opportunities for farmers in both domestic and export markets. Officials said the certification will help ensure better price realization and wider market access for producers in the region.
Known for its distinct taste, texture, and natural quality, Seoni custard apple has long been a key horticultural product of the region. The GI tag formally recognises its unique geographical characteristics and traditional cultivation practices.
Agriculture experts noted that the certification will encourage value addition, processing, and organised marketing of the fruit, thereby improving income stability for farming communities.
The development is also expected to promote rural entrepreneurship and strengthen horticulture-based livelihoods in Madhya Pradesh, while boosting the state’s presence in premium fruit markets.