Swagat Sarangi, Co–founder, Smytten & PulseAI Research
“AI is not replacing human judgment; it is fundamentally changing how that judgment is formed. For decades, businesses have relied on historical data to predict what consumers might do next. The next frontier is future-ready intelligence: AI that continuously learns from real consumer behaviour, validates signals and helps businesses move from hindsight to foresight.
Consumers are already using AI to learn, explore and make more informed decisions. This gives brands an opportunity to move beyond assumptions and build on real behavioural intelligence. At PulseAI Research, we are transforming billions of consumer signals into validated, decision-ready intelligence, helping businesses identify emerging trends, anticipate changing preferences and act with greater speed and confidence.
The companies that win will not simply have more data, but better intelligence. The future of AI will be defined not by how much information we collect, but by how responsibly we use it to create better products, experiences and outcomes.”