Thu. Jul 25th, 2024

THAIFEX – HOREC Asia and Asset World Corporation announce landmark partnership, unveiling unprecedented opportunities for the HORECA industry

THAIFEX – HOREC Asia solidifies its March, 2024 debut: Key partnerships with Dusit International, Minor Hotels and Centara also announced

Bangkok, Thailand, 27 October 2023 – Koelnmesse, an international leader in organising food fairs and one of the organisers of THAIFEX – HOREC Asia 2024, has announced key partnerships with a series of world class integrated properties, including Asset World Corporation Public Company Limited (AWC). This landmark collaboration with Thailand’s leading integrated lifestyle real estate group underscores THAIFEX – HOREC Asia’s pivotal role as a premier HoReCa event platform in the region.

Making its global debut from March 6-8, 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand, THAIFEX – HOREC Asia is set to attract global brands across the hotel, restaurant, and catering sectors.

AWC brings to the table an impressive portfolio of properties in hospitality, retail, and commercial sectors. Worldclass brands under its management include 22 luxury and MICE hotels such as Marriott, Sheraton and commercial properties such as AEC Food Wholesale Pratunam in the heart of Bangkok. AWC coming on board THAIFEX – HOREC Asia 2024 creates new avenues for networking, elevating brand recognition, and stimulating business growth.

THAIFEX – HOREC Asia’s AWC partnership announcement is further boosted by the addition of Dusit International, Minor Hotels and Centara, underscoring its strategic commitment to fortifying THAIFEX – HOREC Asia’s Hosted Buyer Programme in its inaugural launch in March 2024. This curated program anticipates 500 hosted buyers, facilitating in-person meetings that match top-quality buyers with international exhibitors, fostering valuable connections and partnerships.

Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, said, “AWC’s illustrious track record in nurturing the hospitality and catering industry shines through its impressive portfolio, featuring prestigious hotel groups like Marriott Hotels, The Luxury Collection, Le Méridien, Banyan Tree, Hilton, to list just a few. This strategic collaboration comes at a pivotal moment, aligning perfectly with the inaugural THAIFEX – HOREC Asia in March 2024. Together with our other leading hospitality partners such Dusit Thani, we will significantly bolster our Hosted Buyer Programme, opening doors to invaluable opportunities for exhibitors, association partners, and key industry players in the HoReCa sector.”

Wallapa Traisorat, Chief Executive Officer and President of AWC, said, “AWC’s collaboration with THAIFEX – HOREC Asia is a timely alliance in unlocking growth opportunities with the HoReCa industry. We will combine THAIFEX – HOREC Asia’s unparalleled trade fair expertise, expansive international network, and global insights with AWC’s extensive knowledge and experience in hospitality and integrated lifestyle sectors. This synergy will empower us to develop and implement the transformative solutions needed to shape an innovative, sustainable future for each stakeholder in the ecosystem. “

THAIFEX – HOREC Asia, the premier industry gathering

THAIFEX – HOREC Asia is scheduled to take place from March 6 to 8, 2024, at IMPACT, Muang Thong Thani, Bangkok, Thailand. As a highly specialized HoReCa (hotel, restaurant, and catering) trade show, it will convene the largest assembly of industry professionals in Southeast Asia.

The event will feature a comprehensive range of innovative solutions across nine major segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness. Additionally, critical supporting programs, including a Hosted Buyer Programme, are poised to host over 500 top buyers from Asia, facilitating efficient networking and potential business partnerships.

Unlocking Industry Insights and Best Practices

Leveraging its nearly two decades of expertise in the food and beverage industry, THAIFEX – HOREC Asia will provide industry players with access to valuable insights, through forums, live workshops, and culinary demonstrations at this inaugural show.

The THAIFEX – HOREC Asia debut event seeks to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific. For more information, please visit

By team

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