Delhi, India July 25: As overnight skincare rituals continue to shape modern beauty routines, OHRIA AYURVEDA is taking the category back to its roots with the launch of India’s First Ghee Collagen Sleeping Mask – an innovation inspired by one of Ayurveda’s oldest and most revered skincare preparations, Shata Dhauta Ghrita (100-Times Washed Ghee). Positioned under the thought, “India’s First, Ayurveda’s Oldest.”, the First Gel-Based Ghee Collagen Sleeping Mask – Age Delay Night Ritual redefines overnight skincare by bringing together centuries-old Ayurvedic wisdom and modern skincare science in a lightweight, breathable gel-ghee hybrid that restores skin while you sleep. Unlike conventional sleeping masks that focus only on surface hydration, OHRIA’s latest innovation is rooted in the Ayurvedic philosophy of Rasayana—the science of deep nourishment and rejuvenation. Designed to work in harmony with the skin’s natural overnight repair cycle, it helps support natural collagen production, deeply hydrates, calms heat-stressed skin, improves the appearance of pigmentation and post-acne marks, and restores visible firmness and luminosity over time.
At the heart of the formulation lies Shata Dhauta Ghrita, a traditional Ayurvedic process in which pure cow’s ghee is washed one hundred times to transform it into an exceptionally lightweight, cooling, fast-absorbing preparation. Long celebrated in Ayurveda for its restorative properties, this time-honoured ritual has been reinterpreted into a modern gel-ghee hybrid texture that delivers all the nourishment of ghee without heaviness or greasiness, forming a breathable moisture-sealing layer suitable for every skin type—including sensitive and acne-prone skin. The formulation is further enriched with Naturally Derived Gotu Kola Exosomes, Peptides, Amino Acids, Sugarcane-Derived Hyaluronic Acid, and a 61% Ayurvedic herb blend featuring Manjistha, Sariva, Sandalwood, Rose Petals, Licorice, and Gotu Kola, ingredients traditionally celebrated for supporting skin renewal, calming inflammation, reducing the appearance of pigmentation, and enhancing the skin’s natural radiance. Rather than chasing temporary radiance, the Ghee Collagen Sleeping Mask introduces OHRIA AYURVEDA’s philosophy of Indian Glass Skin – healthy, luminous skin achieved through consistent overnight nourishment, repair, hydration, and restoration. Every application transforms sleep into an active skincare ritual, allowing the skin to repair while you rest and awaken with a visibly calmer, softer, more radiant complexion.
Speaking on the launch, Rajni Ohri, Founder of OHRIA AYURVEDA, said, “Ayurveda has always believed that healthy skin is nurtured through nourishment and restoration rather than quick fixes. With the Ghee Collagen Sleeping Mask, we wanted to revive one of Ayurveda’s oldest skincare preparations – Shata Dhauta Ghrita – and reinterpret it through modern formulation science. We call it The Overnight Eraser because it is designed to help visibly erase the effects of everyday skin stress, dehydration, dullness and fatigue overnight while supporting healthier, stronger and naturally radiant skin over time. Inspired by Rasayana, this product reflects our vision of introducing Indian Glass Skin through the wisdom of Ayurveda.”