Hyderabad, Apr 17 : Mountain Dew, PepsiCo India’s bold and fearless beverage brand, has unveiled a high-octane campaign featuring celebrity brand ambassador Mahesh Babu, spotlighting its popular 400 ml PET pack at just ₹20. This campaign reinforces Mountain Dew’s commitment to delivering value and accessibility through its trusted price-pack architecture, while staying true to its iconic philosophy of “Darr Ke Aage Jeet Hai.” The brand continues to inspire fans to embrace courage and thrill with every sip.
As part of this campaign, Mountain Dew has launched a gripping new TVC directed by acclaimed filmmaker Ali Abbas Zafar. The adrenaline-fuelled film showcases Mahesh in a high-stakes outdoor adventure as he confronts a daunting natural obstacle. With suspense building, he faces fear head-on and takes the leap, once again proving that “Darr Ke Aage Jeet Hai.” The film highlights Mahesh’s fearless persona while bringing alive Mountain Dew’s philosophy of courage and triumph, spotlighting the brand’s accessible 400 ml at ₹20/- offering.
Commenting on the launch, Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, said:
“At Mountain Dew, our partnership with Mahesh Babu perfectly embodies the fearless spirit that defines our brand. His powerful presence brings ‘Darr Ke Aage Jeet Hai’ to life like never before, inspiring consumers to embrace courage and thrill—made even more accessible through our value offerings. This campaign perfectly showcases how we connect with audiences through authentic, high-energy storytelling.”
The new Mountain Dew TVC will be amplified through a robust 360-degree campaign spanning television, digital, outdoor, and social media. Mountain Dew is available in single-serve and multi-serve packs across modern and traditional retail outlets, as well as e-commerce and quick-commerce platforms. The portfolio includes formats such as 400ml at ₹20, 1.25L at ₹50, and 2.25L/2L at ₹90—offering consumers multiple value-led choices without compromising on the trusted experience the brand is known for.
