May 6: This Mother’s Day, Fossil brought its Mom is the Moment campaign to life through a thoughtfully curated, summer-inspired experience at Luuma House, Mumbai, celebrating modern motherhood through moments, memories, and meaningful gifting. The event welcomed celebrities including Athiya Shetty, Amrita Rao and Juhi Godambe, who joined the celebration and experienced the immersive afternoon.
Designed as a light, immersive setting, the space reflected a fresh, citrus-toned aesthetic with soft florals, lemon-inspired accents, and interactive touchpoints that invited guests to slow down and engage. The experience translated the spirit of the campaign into a physical environment, one that felt warm, personal, and effortlessly expressive.
At the heart of the event was the Mom’s New Minis collection, a series of vintage-inspired watches reimagined with refined mini dials for a contemporary sensibility. Displayed as lifestyle pieces within elevated, citrus-inspired installations, the watches were presented not just as accessories, but as keepsakes that hold meaning over time.
Speaking about the experience, Johnson Verghese, Managing Director, Fossil India, said:
With ‘Mom is the Moment’, we wanted to create something that felt truly personal, not just in what we offer, but in how people experience the brand. This event was designed to celebrate modern mothers in a way that feels warm, expressive, and meaningful. From personalisation to storytelling, every element was intended to reflect how style today is deeply connected to memory and individuality.”
Guests were invited to engage with a series of interactive experiences. A Poem For You offered a personalized poetry corner where stories shared by guests were transformed into live-typed verses, a thoughtful keepsake to take home. At Charm Your Summer, attendees created their own charm jewellery using curated seasonal elements, adding a playful, creative dimension to the afternoon. The Ride the Moment installation, with its vibrant scooter setup, became a photo-friendly highlight, capturing candid, joy-filled memories.
Extending the spirit of personalisation, guests also explored engraving options on watches, reinforcing the idea of gifting something deeply individual and lasting.
Through this experience, Fossil continues to strengthen its positioning as a lifestyle brand that blends timeless design with emotional storytelling, creating pieces, and moments, that stay with you over time.
