Kochi, 22 August 2025: CarDekho has launched Onam Auto Fest 2025, Kerala’s largest online car buying festival, which is live from 12 August to 30 September 2025.
The initiative coincides with Kerala’s peak car buying season, when the state sees its highest retail sales contribution during Onam. In September 2024, Kerala recorded 10.4% of its annual vehicle sales in a single month, the highest contribution across the year (Vaahan data). Complementing this, CarDekho’s own traffic insights show that website visits from Kerala peaked at 13.4% in August 2024, aligning with early Onam shopping trends.
This indicates a strong surge in purchase intent among Kerala consumers, and reinforces why OEMs and dealers must engage early to maximize visibility and conversions.
Hosted on a dedicated Onam-themed microsite, offering car buyers access to festive discounts, exchange bonuses, cashback deals, and scratch-and-win prizes such as gold coins, accessories, and holiday packages. The platform also showcases local dealerships through the ads, articles and videos, alongside promotions for new car, SUV, and EV launches in Kerala. The experience has been designed to be mobile-friendly and available in both English and Malayalam.
“The Onam Auto Fest marks the start of our company’s regional festive strategy. Car buyers in Kerala are amongst the country’s most evolved, and it is our privilege to tailor our experience and offers along with our dealer partners for the benefit of buyers in the region,” Sudarshan Sarma, Chief Business Officer at CarDekho, said.
To ensure wide participation, CarDekho is running a comprehensive marketing campaign across Kerala. The plan includes digital advertising on major platforms, WhatsApp broadcasts, collaborations with local auto and lifestyle influencers, and media coverage in both English and Malayalam outlets. Participating dealers will benefit from increased visibility and access to high-intent leads, while original equipment manufacturers (OEMs) have the option to join as title sponsors with added branding and promotional opportunities. Kerala consumers can explore offers, book test drives, and connect directly with dealerships.