This Raksha Bandhan, Awsum is giving siblings a new way to celebrate: DO or DIY, a limited-edition chocolate cake that arrives undecorated—because the fun is in finishing it yourself.
Each DO or DIY box comes with a chocolate cake, a ready-to-pipe cream cone and sprinkles. The giver decorates the cake and, more importantly, writes the message. It could be sweet, sentimental or the sibling nickname that would never make it onto an official document. The box also includes roast prompts to get things started.
The idea follows Awsum’s recent festival-led innovations, including Cakes Ka Baap for Father’s Day and Maa Verified for Mother’s Day, bringing the brand’s irreverent and culturally relevant approach to Rakhi.
“Rakhi is supposed to celebrate the relationship, but most gifting still speaks in greeting-card language. Siblings don’t. They tease, roast, annoy and love each other in equal measure. DO or DIY is our way of putting that real relationship back into the celebration. We give you the cake, the cream and the tools—you bring the inside joke. And if you accidentally spell it wrong, that probably makes it even more authentic,” said Pranav Sharma, Founder and CEO of Awsum.
DO or DIY is available for a limited Rakhi window through the Awsum website and leading quick-commerce platforms, with delivery available nationwide.