Mumbai, May 6: AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first in over a decade to receive in-principle approval to transition into a Universal Bank, has announced the launch of its new credit card portfolio—marking a significant step in building a scaled, differentiated, and responsible card business.
The newly introduced portfolio has been designed as a cohesive, lifecycle-based offering rather than standalone products, catering to India’s evolving consumer aspirations, spending behaviours, and lifestyle preferences across Tier-1 and Tier-2 cities.
A Structured Portfolio for Every Life Stage
The four-card portfolio addresses diverse customer segments—from first-time credit users to digitally savvy professionals and affluent achievers:
- AU Ananta Credit Card – Designed for affluent customers seeking premium travel and lifestyle benefits
- AU Laksya Credit Card – Targeted at mid-career professionals and Gen Z customers prioritising digital convenience and rewards
- AU Tejas Credit Card – Tailored for young salaried individuals focused on everyday savings and lifestyle spends
- AU Prathama Credit Card – Entry-level card for new-to-credit users promoting accessibility and responsible usage
Rooted in Indian cultural symbolism and modern design, each card reflects themes of ambition, luxury, energy, and new beginnings.
Enhanced Benefits and Customer Experience
The portfolio offers attractive welcome benefits linked to joining and annual fees, with fee reversals upon achieving defined spending thresholds. Additional benefits include:
- No-cost EMIs on travel
- Zero processing fees on select transactions
- Reward points across everyday and lifestyle spends
- Complimentary domestic airport lounge access (category-specific)
A key highlight is an industry-first feature that allows AU Ananta Credit Card holders to access complimentary airport lounge benefits when booking flight tickets for themselves or their loved ones—underscoring the bank’s focus on experience-led value.
Leadership Perspective
Commenting on the launch, Yogesh Jain, Chief Operating Officer, AU Small Finance Bank, said:
“India’s credit card market is at an inflection point, with customers seeking relevance, simplicity, and products aligned with their lifestyles. Our new portfolio is designed as a structured, lifecycle-based offering that enables customers to begin and grow their credit journey with AU. As we transition towards becoming a Universal Bank, this strengthens our commitment to building a high-quality, value-oriented credit card franchise.”
Strengthening a Digital-First Banking Ecosystem
With this launch, AU SFB continues to expand its tech-led banking ecosystem, delivering innovative digital experiences through platforms such as its AU 0101 app, video banking, and UPI-based solutions.
Founded in 1996 by Sanjay Agarwal, AU SFB has grown into a leading retail-focused financial institution with a strong presence across India. As of March 31, 2026, the bank serves over 1.2 crore customers through 2,790+ touchpoints across 21 states and 4 Union Territories.
