Aug 06: Imagicaaworld Entertainment Limited, India‘s largest amusement and water park operator, today announced that it has signed an investment agreement to acquire a 50% equity stake in Mehsana Next Parks Private Limited (MNPPL), the Special Purpose Vehicle (SPV) established to own, operate and expand Shanku’s Water Park in Mehsana, Gujarat.
The investment marks another significant milestone in Imagicaaworld‘s expansion strategy, which is focused on scaling its presence across high-growth markets through strategic partnerships, operational excellence, and disciplined capital deployment. By partnering with established regional destinations, the company is building a stronger nationwide network of leisure assets while elevating guest experiences and creating sustainable long-term value.
As part of the transaction, Imagicaaworld Entertainment Limited will invest ₹50 crores in MNPPL, which has acquired Shanku’s Water Park through a slump sale arrangement. The SPV also plans to raise additional capital over the next 12–18 months to introduce new attractions, enhance infrastructure and further strengthen the park‘s appeal as a leading family entertainment destination. Beyond its equity participation, Imagicaaworld will rebrand it as Aqua Imagicaa at Shanku’s and will serve as the Operations & Management (O&M) partner for the park, bringing its proven expertise in park operations, safety systems, guest experience, food & beverage, retail and revenue optimisation. Under the O&M arrangement, the company will earn management fees ranging between 6% to 10%, based on agreed performance parameters.
Commenting on the investment, Jai Malpani, Managing Director, Imagicaaworld Entertainment Limited, said: “This investment represents another important step in our long-term growth journey. Our strategy is to expand Imagicaaworld‘s presence by partnering with strong regional assets where we can create value through our operational expertise, guest-centric approach and proven capabilities. Gujarat is one of India‘s fastest-growing leisure and tourism markets, and Shanku’s Water Park has built a strong brand and loyal customer base over the years. Together, we see tremendous opportunity to elevate the park into a destination that sets new benchmarks for water-based entertainment while delivering sustainable growth for all stakeholders.”
He further added: “India‘s leisure and entertainment industry is entering an exciting phase of growth, driven by rising disposable incomes, increasing domestic tourism and growing demand for quality family experiences. At Imagicaaworld, we believe this presents a significant opportunity to build a stronger ecosystem of professionally managed entertainment destinations across the country. Our expansion strategy is designed not only to grow our business but also to contribute to the development of India‘s leisure infrastructure by bringing global operating standards, innovation and exceptional guest experiences to more markets.”
The investment further reinforces Imagicaaworld Entertainment‘s vision of becoming India‘s leading integrated leisure and entertainment platform. By combining strategic investments with best-in-class operational capabilities, the company continues to expand its footprint across the country, strengthen regional tourism, generate local employment, and contribute to the growth of India‘s rapidly evolving leisure and entertainment industry.