~ Introducing are first-of-its-kind ZEISS prescription lenses to provide extremely clear vision designed to reduce cognitive load~
Apr 2: ZEISS, a pioneer of science in optics announces the launch its latest prescription lenses ZEISS ClearMind lenses in India. The all-day lenses addition to the lens portfolio delivers clear vision while reducing cognitive load due to blur for daily eyeglass wearers. For eye care professionals this offering elevates their practice with advanced lens technology that supports both visual performance and comfort.
In today’s fast-paced world with countless visual stimuli to process, there is an increase in information overload where individuals may feel overwhelmed. With pre-existing conditions of blur on spectacle lenses, the ability to identify and interpret complex stimuli is compromised. ZEISS ClearMind lenses are built on a unique design that reduces and smooths optical errors, increasing the clear vision zones and reducing peripheral lens blur thus reducing cognitive load.
Commenting on the addition to the lens portfolio, Rohan Paul, Business Head – India & Neighboring Markets, Vision Care, ZEISS India, said, “At ZEISS, innovation is at the core of everything we do. We are committed to protecting vision & visual health of world’s consumers. The launch of ZEISS ClearMind lenses reflects our continued focus on developing advanced optical solutions that enable individuals to see better, clearer and experience better comfort in their daily lives. We look forward to the positive impact these lenses will have, in collaboration with our valued business partners, as we continue to reach individuals seeking effective and personalized eye care solutions.”
Benefits of ZEISS ClearMind lenses at a glance
- ZEISS ClearMind is a new, premium, all-day lens portfolio with larger zones of clear vision embedded with ZEISS NeurOptix technology
- In consumer studies, 96 % of wearers confirmed extremely clear vision. 9 out of 10 wearers also experienced less cognitive load in a blind test compared to a standard ZEISS progressive lens
- The lenses are available for all age groups to promote perceived overall well-being, and good vision
Backed by scientific research to reduce cognitive load
Research conducted at the ZEISS Vision Science Lab (Tübingen University, Germany) established a direct connection between lens-induced blur and increased cognitive load. In consumer studies, 96% of wearers reported extremely clear vision when using ZEISS ClearMind lenses. 9 out of 10 wearers experienced reduced cognitive load compared to standard progressive lenses. Many wearers also reported an improvement in overall well-being while using the lenses. They also highlighted the importance of comfortable vision while staying focused for long hours.
Embedded with ZEISS NeurOptix technology for improved visual clarity
By aligning lens clarity zones to natural eye-movement patterns, ZEISS NeurOptix technology aims to reduce the brain’s cognitive load, provide more relaxed, effortless vision, as well as improve comfort during long days of digital, visually busy and dynamic activity. As a result, ZEISS Progressive ClearMind lenses offer up to 41% larger near-vision zones compared to ZEISS SmartLife progressive lenses. The technology also supports fast adaptation. 88% of wearers adjust within a few days, and over half within just an hour.
All-day lens portfolio includes single vision, progressive and digital focal types
ZEISS Single Vision ClearMind lenses are designed for 18+ wearers with blurry vision near or far. They reduce peripheral blur and provide larger clear vision zones than standard ZEISS lenses. ZEISS Digital ClearMind lenses are made for 35+ wearers experiencing blurry vision and tired eyes. They reduce blur and offer larger vision zones than ZEISS Digital SmartLife lenses. The design supports natural viewing habits and ensures smooth transition to near vision. It also enables an easier shift to progressive lenses in the future. ZEISS Progressive ClearMind lenses are designed for 45+ wearers with presbyopia. They reduce and optimize peripheral blur, creating wider clear vision zones than ZEISS SmartLife progressive lenses. They support smooth transitions across distances and improve overall visual flow.
