By-Shubham Singhal, CEO and Co-founder of Dot Media
As we wrap up 2024, it’s clear that brand collaborations with influencers from Tier 1 and Tier 2 cities have been on the rise. And for good reason – these influencers have a powerful ability to shape how we think about brands and influence our shopping habits. By driving trends, building trust, and impacting our purchasing decisions, influencers have played a crucial role in creating genuine connections and driving sales. So, what’s next? As we step into 2025, I’m convinced that purpose-driven marketing will be the key to success in the Advertising and Media industry. Consumers are increasingly looking for authenticity, inclusivity, and sustainability from brands. Here at Dot Media, we’re committed to creating meaningful connections between influencers, audiences, and brands. Our focus will be on building communities, creating personalized experiences, and developing valuable content that drives engagement and loyalty. We’ll also be prioritizing our existing customer base, and influencers will play a vital role in helping us create exclusive content, offers, and experiences that keep our customers engaged and loyal.