India 2024: Whirlpool of India, a subsidiary of Whirlpool Corporation, has launched a new range of single door refrigerators- Ice Magic Pro glass door, an amalgamation of superior aesthetics and craftsmanship.
At Whirlpool, the belief is that the product offering needs to be stylish and contemporary to blend in with the ever-evolving modernization of Indian homes. The new range with “never seen before” patterns on glass door embodies sophistication and elevates the living space by adding a layer of elegance to the Indian homes.
The range comes in three distinctive designs – Gold Dust, Silvia, and Night Bloom which celebrates the arts and artisans of India and its diverse culture. The entire range with its unique designs reflects the timeless beauty, diverse traditions, and vibrant colours of India. It aims to bring the essence of India’s heritage into the modern home, creating a piece of art that’s both inspiring and aspirational.
Gold Dust is influenced by the intricacies and earthy tones of the famous Pashmina, honouring the local craftsmanship of Kashmir region. Silvia, inspired by Indian silver artistry and artisans showcases floral and natural motifs, representing pride in heritage. Nightbloom which celebrates the sacredness of florals within the Indian culture, seamlessly blends moonlit flowers against a night sky, paying an ode to serenity and devotion.
Beyond aesthetics, the new range of refrigerators consists of innovative features that not only enhance their visual appeal but also ensure superior performance.
With its trademarked ‘Microblock Technology’, the new Impro glass door guarantees up to 7 Days of Garden Freshness and also helps in preserving the nutritional value of the food.The advanced technology also helps with 12 hours of milk preservation even during power cuts to maintain the freshness and quality of the milk. It is equipped with “Insulated Capillary Technology” to enable faster-cooling efficiency and low-temperature variations.
Whirlpool’s Impro glass door refrigerator range comes with a scratch-resistant glass door, ensuring durability and maintaining aesthetic appeal over time. The effective space management feature helps in providing ample space for storage. This range is designed with energy efficiency in mind, effectively reducing consumption and helping save electricity bills.
On the new launch, Mr. Kumar Gaurav Singh, Vice President-Marketing, at Whirlpool of India, said: “At Whirlpool, we believe that our products will help improve the overall lifestyle of our customers through style, functionality, and durability. With the launch of our Impro Glass Door Refrigerator Range, we’re proud to offer a unique range of designer refrigerators that elevate the overall design of the home while being equipped with advanced features. We want our customers to feel a sense of pride and ownership with the new product that also reflects their personalities. The varied design options will add a touch of grace to the household and will become a piece of art that reflects the style and aura of the home. At Whirlpool, we’re not just about manufacturing appliances; we’re about inspiring dreams and enriching lives.”