National, 11th March 2025: She’s often the first one to wake up and the last one to go to bed, managing a thousand things in between. But do you know all it takes is an extra 11 minutes of sleep for her to be more present, focused, and at her best in every aspect of her life?
Marking the intersection of International Women’s Day and World Sleep Day, Titan Smart Wearables has unveiled a thoughtful new film that highlights the often overlooked yet incredibly important role sleep plays in a woman’s life. The narrative of the campaign follows a woman whose mind ‘never truly clocks out’—juggling decisions, and emotions, processing more, multitasking more, and caring more, long after the day is done. Through an intimate portrayal, the film captures the quiet power of pause as the protagonist chooses to reclaim her essential 11 minutes of sleep lending a new meaning to the adage “small actions make a big difference”. The legendary Titan symphony ties the film together, creating a powerful emotional connection with viewers.
Speaking on the launch of the campaign, Seenivasan Krishnamurthy, Chief Marketing and Sales Officer, of Titan Smart Wearables division said, “Take 11 emphasizes how the smallest, seemingly unimportant changes can have a significant impact. It taps into a simple yet powerful insight: women need extra sleep to function at their best. This campaign aligns with Titan’s approach to creating thoughtful technology addressing real needs.”
Suvajyoti Ghosh, Chief Creative Officer speaking on the campaign said, “The ‘11-minute’ insight was a powerful revelation—highlighting our collective need for better rest. This film beautifully captures a woman cherishing those extra minutes of sleep, reinforcing Titan Smart’s commitment to women’s wellness with thoughtfulness and purpose.”
Emerging from compelling research by the Sleep Foundation, the heartwarming film reinforces Titan Smart’s positioning as a brand that recognizes and addresses the wellness needs of women through thoughtful technology and inclusive messaging. In a world where women often prioritize others over themselves, this campaign highlights how even a small act of self-care – like taking those extra minutes of sleep- can refresh the mind, enhance cognitive function, and help reclaim control of the day.