Mumbai, 31 January 2025: SILA, a leading player in facility management and real estate services, has teamed up with Schbang to launch a ground-breaking campaign that challenges societal perceptions of housekeepers. This initiative encourages audiences to reflect on their behaviours and biases, driving home the importance of treating housekeeping staff with the dignity and respect they deserve.
Despite the societal acknowledgment of housekeepers’ contributions, genuine respect often remains superficial. SILA and Schbang’s campaign seeks to disrupt this cycle by illuminating everyday hypocrisies and encouraging people to align their actions with their words.
The key component of this effort is a thought-provoking film ‘Sachh Hi Swachh Hai’ put together by Schbang. The narrative centers on a professional who, while fervently advocating for cleanliness workers in a work conference, unintentionally exposes his own prejudices at home. He is forced to consider his behaviour after having this epiphany, which results in the moving message:
“Swachh Banane Se Pehle Hume Sach Banna Hoga.”
The film emphasizes SILA’s continued commitment to transforming lives, as the company has already trained and employed over 27,000 Facility Management professionals in 125 cities across India.