New Delhi, July 29, 2024: Oteria, a premium D2C gender-neutral skincare brand based on the principles of Circadian Rhythm, celebrated Global Circadian Rhythm Day on July 24, aligning perfectly with the brand’s vision of creating 24×7 skincare for customers, across the board. The event, hosted at The Piano Man in New Delhi, observed this globally celebrated day to spotlight the profound impact of circadian rhythm on one’s wellbeing, health and most importantly skin. The Circadian Day event aimed to raise awareness about the beneficial practices of a 24×7 skincare regimen and adopt new routines for holistic skin.
A first of its kind, rhythm based event headlined by an educative session which married two different universes of industry experience and clinical knowledge – to shed light on the importance of following your natural rhythm in order to support your skin through 4 different time zones in 24 hours. The Circadian Day celebrations witnessed leading Bollywood stars such as Sangeeta Bijlani, Dr. Aditi Govitrikar and Isha Talwar alongside renowned dermatologists and influencers who shared their experiences through skincare whilst emphasizing on the need for products that are in-tune with one’s needs. The event also saw stellar performances by known Indie bands from the Delhi circuit such as Mansa Jimmy and Capital 3.
On its first observance of Circadian Day, Vibhor Rastogi, MD & CEO of Rivpra Formulations, shared, “Our bodies follow a 24×7 rhythm that helps us stay on the move and live a holistically well life. Based on the same philosophy, we developed Oteria, which aligns with our bodies’ natural rhythm to support skincare that restores, rejuvenates and revitalizes your skin to take on daily challenges and more. At Rivpra Formulation, we are committed to creating effective, affordable medicines, and with Oteria, we blend science and nature to address skincare needs for all genders. With the observation of the Global Circadian Rhythm Day, we are honored to introduce the concept of 24×7 skincare and Oteria, to the world beyond.”
The highlight of the evening was a captivating panel discussion aligned with notable stars and experts such as Dr. Ankur Sarin, and Dr. Mili Sinha. Isha Talwar, recently featured in the Amazon Prime series Mirzapur, stated, “Understanding your skincare choices is crucial. It’s really important to understand what you’re buying for your skin; expensive products alone won’t work wonders. For healthy skin, proper sleep and maintaining your body’s rhythm are essential. Even with a busy work schedule, I ensure I eat healthily and get enough rest.”
Oteria, committed to its mission to create a holistic skincare line, aims to raise awareness about the 4 rhythms – Rise, Shine, Chill and Yawn. The products are designed to synchronize with the body’s internal clock. The circadian rhythm, which regulates our 24-hour sleep-wake cycle, is crucial for skin health and rejuvenation. By aligning skincare routines with these natural cycles, Oteria aims to enhance the effectiveness of its products, promote skin vitality, and support overall well-being. Each collection is meticulously crafted to optimize skincare outcomes, respecting the body’s natural processes.