4th April 2025: JAIN Online, the e-learning arm of JAIN (Deemed-to-be University), has launched a two-year online MBA program in digital marketing and e-commerce. The program is designed for learners and professionals looking to develop strategic, analytical, and technical expertise to drive online business growth, customer engagement, and digital transformation.
Speaking about the program, Dr. Raj Singh, Vice-Chancellor of JAIN (Deemed-to-be-University) said, “Digital transformation is reshaping businesses, driving the demand for skilled professionals in digital marketing and e-commerce. The Online MBA program in Digital Marketing and E-Commerce will equip learners with industry-relevant knowledge and practical expertise and prepare them for leadership roles in a competitive field. As job opportunities in these domains are set to expand globally in coming five years, the program following the same aligns with the growing need for expertise in performance marketing, AI-driven analytics, growth hacking, influencer marketing, and e-commerce management with a well-structured curriculum, exposure to essential tools, and engagement with industry experts.”
The program curriculum covers a broad range of topics, including social media marketing, brand management, and key digital marketing tools such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. Participants will also gain industry exposure and networking opportunities with professionals in digital marketing and e-commerce.
Over four semesters, learners will study topics such as organizational behavior, human resources management, quantitative techniques for business decisions, banking and financial services, marketing management, inbound and outbound marketing, digital advertising, social media marketing, operations management, and business strategy. Additionally, the program offers cross-functional electives integrating multiple business domains, combining marketing, analytics, technology, and operations to aid strategic decision-making.
Upon completion, graduates can explore highly paid job roles across industries, including Chief Marketing Officer, Digital Marketing Head, E-Commerce Director, SEO Director, and Brand Strategist.
For more information and to apply for the program, visit https://onlinejain.com/online-mba/digital-marketing-and-ecommerce