indē wild, the pioneering beauty brand founded by global entrepreneur and media personality Diipa Büller Khosla, announces the remarkable achievement of its signature ‘Champi Hair Oil’: attaining the coveted 1 Bestseller status on Nykaa, India’s premier beauty e-commerce platform. This milestone underscores the significant market demand for authentic, heritage-inspired beauty solutions that seamlessly blend traditional Ayurvedic principles with modern scientific formulations
Within 18 months of its launch on Nykaa, Champi Hair Oil surpassed 150,000 units sold, a testament to its exceptional consumer appeal. This success builds upon the brand’s existing momentum, having already captivated millions of customers globally. Featured in prominent publications such as Glamour’s ‘15 Best Hair Oils For Shine And Hydration’ and Beauty Matter USA, the oil’s efficacy is undeniable. Its potent, 100% natural formula, incorporating 16 clinically-proven ingredients including Hibiscus, Brahmi, Bhringraj, Amla, and Rosemary, alongside nourishing carrier oils such as Castor, Sesame, Coconut, Almond, Indian Argan, and Vitamin E, delivers visible results, leaving hair lustrous, strong, and healthy from root to tip.
Beyond its cosmetic benefits, Champi Hair Oil promotes holistic well-being. The traditional champi massage technique, integral to its application, stimulates scalp circulation and enhances relaxation, mitigating stress and anxiety. This unique combination of efficacy and self-care resonates deeply with consumers, with many praising its transformative effects.
indē wild’s trajectory is equally compelling.
Last September, the brand made history as the first Ayurvedistry™ brand – uniquely combining Ayurveda and biochemistry – to launch with Sephora in the U.K., solidifying its position as a global player in the clean beauty sector. This strategic partnership not only elevated the profile of authentic Indian beauty practices on the international stage but also underscored indē wild’s commitment to inclusivity, sustainability, diversity and authenticity.
Diipa Büller Khosla, Founder, indē wild states, “We are deeply honoured by the extraordinary response to Champi Hair Oil. This achievement validates our commitment to creating high-quality, ethically sourced products that resonate with a growing consumer base seeking efficacious and sustainable beauty solutions. The global hair oil market is expected to grow at a CAGR of 7.9% from 2025 to 2032 which will increase the market size from $23.41 billion in 2024 to $43.02 billion by 2032.This burgeoning growth of the global hair oil market reflects a desire for exceptional quality, and we are proud to contribute to this growth by providing a product that elegantly marries traditional Ayurvedic wisdom with modern scientific rigor.” She further emphasizes the brand’s unwavering dedication to clean and ethical beauty, ensuring the product remains free from harmful chemicals, synthetic fragrances, silicones, phthalates, microplastics and toxins.
indē wild’s remarkable journey—from a self-funded Indian startup to a multi-million-dollar enterprise partnering with global retail giants—illustrates the expansive global market opportunity for authentic, heritage-inspired beauty products. The company’s continued expansion promises to further elevate the visibility and accessibility of holistic Indian beauty practices worldwide. To date, indē wild’s product line has delighted 200,000 millions of customers and sold over 3 million units across India, Dubai, United Kingdom, United States, Canada, establishing the brand’s substantial presence in the global beauty market.