New Delhi, 4th March, 2025
In a landmark moment for Mithila’s cultural heritage, India Post has issued a special commemorative postage stamp featuring the Mithila Paag, the traditional headgear of Mithila, following the successful Save Paag Campaign (Paag Bachau Abhiyan) led by the Mithilalok Foundation under the leadership of Dr. Birbal Jha. The initiative marks a significant step in preserving and promoting the rich cultural identity of the Maithili-speaking community.
The Save Paag Campaign: A Cultural Revival
The Save Paag Campaign, launched on February 28, 2016, in New Delhi, was an unprecedented cultural movement aimed at reviving the Paag, which had gradually faded from everyday use. The campaign focused on raising awareness about the Paag’s historical significance—a symbol of honor, prestige, and identity—and sought to reinstate its importance across all communities, castes, and religions.
Dr. Birbal Jha gave a clarion call for “Paag for all”, emphasizing that the Paag should not be restricted to any one community but should be embraced by people irrespective of their caste, creed, or religion. This inclusive approach strengthened the campaign’s appeal and helped unite Maithils across social boundaries.
With over four crore people connecting with the movement, the campaign became one of the largest cultural revivals in Mithila’s history. It resonated deeply with Maithils worldwide, sparking discussions about heritage preservation and social harmony. Additionally, it played a crucial role in proposing the Paag as the official headgear of Bihar.
India Post’s Recognition: The Paag on a Stamp
Responding to the overwhelming public support for the campaign, the Government of India’s Department of Posts issued a commemorative postage stamp on February 10, 2017, officially recognizing the Paag as a cultural emblem of Mithila. The stamp features an intricately designed Mithila Paag, symbolizing wisdom, dignity, and the deep-rooted traditions of the region.
The release of the postage stamp is not just a tribute to the traditional headgear but also an effort to inspire younger generations to embrace their cultural identity. The initiative has further strengthened the cultural pride of Maithils in India and across the globe.
The Campaign’s Broader Impact
The Save Paag Campaign and the release of the postage stamp have had a wide-ranging impact, influencing various aspects of society and culture:
Cultural Revival: The campaign has successfully encouraged more people to wear and celebrate the Paag, bringing it back into mainstream fashion.
Public Engagement: The movement garnered support from over one crore Maithils, making it a powerful grassroots initiative.
Government Recognition: The official acknowledgment of the Paag through the stamp has set a precedent for recognizing other elements of Mithila’s cultural heritage.
Economic Boost: The renewed interest in Mithila’s traditions has benefited local artisans who craft Paags, while also increasing tourism and demand for Mithila handicrafts.
Social Harmony: By advocating for the Paag beyond caste and religious lines, the campaign has promoted unity and shared cultural values.
Celebrating the Paag: Events and Cultural Contributions
The campaign also saw several cultural initiatives aimed at spreading awareness about the Paag:
A Paag exhibition was held at the World Trade Fair in New Delhi, showcasing its historical and artistic significance.
A special Paag song, written by Dr. Birbal Jha and sung by Vikash Jha, was released to celebrate the Paag and its cultural importance.
Paag Man Award: Dr. Birbal Jha, the driving force behind the campaign, was honored with the Paag Man Award for his contributions to the revival of Mithila’s heritage.
A Milestone for Mithila’s Heritage
The issuance of the Mithila Paag postage stamp stands as a testament to the resilience, pride, and rich cultural heritage of the Maithili people. Dr. Birbal Jha and the Mithilalok Foundation’s efforts have ensured that the Paag is no longer just a forgotten relic but a nationally recognized cultural symbol.
The success of the Save Paag Campaign serves as an inspiration for other cultural activists, proving that grassroots movements can bring about significant policy changes and preserve traditions for future generations.
With the Paag now immortalized on a postage stamp, its legacy will continue to inspire pride among Maithils and cultural enthusiasts worldwide.