Mumbai, 4th November 2024: Jar, an innovative wealth tech platform, is simplifying how individuals save in gold, allowing them to build financial security with ease. Through its user-friendly interface and focus on daily savings, Jar is enabling users to accumulate wealth over time with small, manageable contributions.
Jar began with a little over 6 million users in FY 22 and had its user base exceed 14 million in FY 23, a testament to its unwavering commitment to user experience. At the heart of Jar’s success is its focus on making saving easy and engaging. The platform is thoughtfully designed to align with the needs and preferences of users, bringing back the simple, familiar concept of a piggy bank to help people rediscover the power of daily savings. By making gold investments intuitive and accessible, Jar ensures users can effortlessly save today while securing their financial future. As users build their savings, Jar also provides access to a range of other financial products—all within the same platform—helping them grow and manage their wealth in one place.
“By leveraging the UPI 2.0 framework, we’ve made saving and investing as seamless as spending. With features like automatic round-offs from everyday transactions, we’re breaking down traditional entry barriers, allowing anyone to start building wealth with minimal effort,” said Nishchay AG, Founder and CEO, Jar. ” We’re using the most trusted financial tools in India—UPI and gold—to create a system where people can save daily and grow their financial security for the future.”
Two Jar users from Maharashtra, Rahul More and Arun Gopal Mistry, share their experiences of how the app has helped them reach their financial goals. For Arun Gopal Mistry, a mobile repair shop owner, Jar has been a lifeline for consistent savings. “I came across Jar after seeing the TV ad with Nana Patekar, which built trust for me as a Marathi like me. With my daily earnings, I save a minimum of ₹200 through the app, and I’ve already accumulated ₹45,000. My goal is to save for my daughters’ weddings, and Jar allows me to save steadily, making my dream a reality.”
Rahul More, a resident of Navi Mumbai, says, “I didn’t have a strong concept of savings, but Jar has changed that, helping me save without even realizing it. Saving ₹100 a day is manageable for me, coming from a middle-class family, and I am glad that I’m saving in gold. It’s a better investment since its value appreciates over time.”
Jar’s unique approach to digital gold investments resonates with users across Maharashtra, providing a practical solution for those seeking to save for the future without the pressure of large one-time investments.