Mumbai 22 January 2025: In a quest to meet the growing demand for a seamless and user-friendly entertainment experience, CloudTV, India’s first and only TV operating system announced strategic partnerships with Aha TV, Mask TV, JOJO, Ultra Jhakass, KLiKK, NeoTV+, and TravelXP. These collaborations are set to enhance CloudTV’s robust content offerings, catering to the unique entertainment preferences of viewers across India by delivering diverse, genre-specific programming tailored to regional and cultural sensibilities.
This collaboration with streaming services across multiple regional languages in the country will help build an extensive content repository to serve CloudTV’s ever-expanding 12-18 million user base. Bringing together a rich blend of content that will power its 6+ million devices and is set to pave the way for India’s rapidly growing Smart TV OS industry.
In light of the recent partnerships, Abhijeet Rajpurohit, COO and Co-Founder, CloudTV, said, “Our goal has always been to provide the best content for the users and expand the range of offerings to our customers. Understanding the Indian market, and with our goal to also support local and regional partners, we want regional entertainment to be more accessible to our viewers. With these partnerships, our users will have access to the most popular and widely spoken languages in the country such as Hindi, Bengali, Tamil, and Telugu. This partnership is aimed at advancing the digital entertainment sector and establishing CloudTV as the go-to platform for Smart TV brands seeking to offer a content-rich experience to their users.”
CloudTV, an Indian TV operating system designed to cater to the distinct tastes of Indian viewers, is redefining the Smart TV experience. Its recent collaboration with ZEE5 brings an expansive content library to CloudTV-powered Smart TVs, complemented by a rich selection of diverse applications, including
- Aha TV: A Telugu and Tamil content platform featuring blockbuster movies, shows, and originals.
- Mask TV: Offering fresh entertainment through movies, series, and unique storytelling.
- JOJO: A platform for kids and families, packed with engaging and educational programs.
- Ultra Jhakass: A Marathi OTT platform offering films, shows, and kids’ content.
- KLiKK: Bengali streaming platform offering a mix of movies, series, and original content.
- NeoTV+: A FAST channel platform offering live TV channels across news, sports, lifestyle, and entertainment in multiple regional languages.
- TravelXP: TravelXP is a global travel media network offering immersive travel content, including documentaries, destination guides, and lifestyle shows.
In addition to the several content partnerships, CloudTV and JioAds recently announced their partnership to revolutionize CTV advertising in India. This collaboration aims to unlock the next generation of innovative advertising solution for India’s diverse market. This partnership will be driving the growth of CTV ads landscape in India delivering value to advertisers and the consumers with content that resonates.
CloudTV’s rising adoption rates in Northern (50%) and Western (35%) markets highlight its success in meeting the entertainment demands of Indian viewers. Featuring an intuitive interface and user-friendly design, CloudTV enables seamless channel navigation and personalized Smart TV experiences. By offering effortless access to a wide variety of content, it bridges the gap between technology and entertainment, delivering a tailored, immersive, and hassle-free viewing experience for audiences across India.