Chennai, 8th March 2025: Casagrand, one of South India’s leading real estate developers, has unveiled a captivating new television commercial (TVC) featuring Bollywood superstar Hrithik Roshan. The company has roped in Bollywood star Hrithik Roshan for this exclusive campaign, titled “Taking Luxury to New Heights,” which showcases Casagrand Mercury’s unparalleled luxury and redefines opulent living through an engaging cinematic experience. Casagrand plans to further scale this campaign with a 360-degree, integrated approach by featuring the TV commercial across prints, advertisements, and digital integrations.
The Casagrand Mercury TVC is a visual spectacle that brings to life the grandeur and scale of one of Chennai’s most iconic residential developments. Designed to appeal to urban homebuyers seeking an exclusive lifestyle, the campaign masterfully showcases Casagrand Mercury’s towering 42-storey architecture, a sprawling 10-storey clubhouse, 130 indulgent amenities, and 17 acres of lush green spaces. Every frame captures the project’s luxurious offerings from the state-of-the-art gym to the elegantly designed living spaces with walk-in closets setting a new benchmark in premium living.
At the heart of the campaign is Hrithik Roshan, an icon of sophistication, excellence, and aspiration. His presence seamlessly aligns with the brand’s vision, reinforcing the essence of Casagrand Mercury that is breathtaking, and larger than life. The TVC blends compelling storytelling with high-end aesthetics, creating an emotionally resonant narrative that positions the project as the ultimate symbol of luxury and exclusivity. With Hrithik Roshan fore fronting the campaign, the TVC not only highlights Casagrand Mercury’s architectural brilliance but also inspires homebuyers to envision a lifestyle that transcends the ordinary.
Speaking about the campaign, Mr. Vimesh P, Senior Vice-President of Marketing, Casagrand, said, “Luxury isn’t just about ownership. It’s about vision, ambition, and the way you experience life. Casagrand Mercury isn’t another high-rise; it’s a landmark that reshapes Chennai’s skyline with scale, sophistication, and world-class living. Hrithik Roshan is the perfect embodiment of this ethos – pushing boundaries, setting new standards, and redefining excellence. This isn’t just a residence; it’s a statement. And with this partnership, we’re not just building homes, we’re shaping the future of urban living.”
Located in Perambur, Casagrand Mercury is Chennai’s first-of-its-kind high-rise residential marvel. Spread across 20 acres, the project boasts 1678 international-standard condominiums, including 2, 3, and 4 BHK high-rise apartments and 4 BHK floor villas. At its heart stands a 42-storey Dubai-styled skyscraper, alongside Chennai’s largest ten-storey clubhouse, Club Celest, spanning 88,790 sq. ft. With 130+ world-class amenities, 17 acres of open green spaces, an infinity walkway, a forest trail, multiple swimming pools, a grand gym, a sky cinema, and more, Casagrand Mercury is the epitome of indulgence.