Jaipur, Jan 23: Specta Quartz Surfaces, India’s leading luxury quartz brand by ARL Group, has unveiled its latest brand campaign titled “Global Superstar”, featuring celebrated interior designer Gauri Khan. With a sharp, tongue-in-cheek narrative, the film sets out to redefine the idea of stardom, shifting it from cinema and celebrity to craftsmanship, quality, and global relevance.
In the campaign film, Gauri Khan begins by saying she has a global superstar at home a statement that instantly triggers familiar associations in the Indian cultural imagination. But instead of following the expected path, she pivots the conversation to what truly defines a global superstar: mastery of one’s craft, enduring charm, and international appeal, hinting towards Specta Quartz Surfaces.
The film cleverly plays on popular perception while making a bold branding statement. It reinforces Specta’s position as a brand that competes on a global stage with uncompromising quality, world-class design, and Indian origin. The result is a campaign that is self-aware, humorous, and culturally resonant, yet rooted firmly in product confidence.
Commenting on the campaign, Ankit Jain, Founder, Specta Quartz Surfaces, said,
“Quartz is no longer just about surfaces it’s about aspiration, identity, and global relevance. With Global Superstar, we wanted to say this with confidence and a sense of fun. Our longstanding association with Gauri Khan brings credibility, warmth, and cultural relevance to the narrative. The film draws a playful comparison, but the message is serious: Specta has the craftsmanship, design mastery, and global appeal to stand shoulder-to-shoulder with the best in the world.”
The campaign continues Specta’s ongoing collaboration with Gauri Khan. The film is now live across Specta’s digital platforms and Gauri Khan’s social media channels.