Social Beat, a leading digital marketing agency in India, is proud to announce its win at the prestigious Google Agency Excellence Awards 2024 under the Creative Coverage category. This recognition underscores Social Beat’s innovative and data-driven approach to crafting impactful, creative digital campaigns.
The award-winning campaign, created for Fortune Kachi Ghani Mustard Oil, highlighted the brand’s trusted legacy and its connection to the cherished tradition of pickle-making. The campaign successfully blended cultural storytelling with advanced digital strategies, delivering exceptional results for the brand.
The campaign’s goal was to position Fortune Kachi Ghani Mustard Oil as the preferred choice for traditional pickle-making while celebrating its heritage.
Vikas Chawla, Co-founder of Social Beat, shared, “Winning the Google Agency Excellence Award in the Creative Coverage category is a moment of pride and validation for our team. This recognition reflects our ability to combine creativity with data-driven strategies, enabling brands like Fortune Foods to connect with audiences meaningfully and achieve outstanding results.”
Jignesh Shah, Head of Marketing at Fortune Foods, said, “Social Beat’s innovative campaign perfectly captured the heritage of Fortune Kachi Ghani Mustard Oil and its relevance in traditional Indian homes. Their creative approach resonated deeply with our audience and delivered exceptional results.”
The campaign’s creative execution and targeted approach delivered exceptional outcomes:
● 13+ million impressions and 6+ million reach on YouTube.
● 49% increase in keyword searches for Fortune Kachi Ghani Mustard Oil.
● 88,000+ clicks on campaign content.
This award reinforces Social Beat’s reputation as a leader in digital marketing, known for its ability to seamlessly blend creativity and performance to deliver campaigns that drive growth and impact.