Bengaluru, April 14, 2025: Radiowalla Network Limited (Radiowalla) [NSE: INE430U01019], a listed leader in custom audio content and corporate radio services, has signed a tripartite agreement with Botswana-based Electro-Metic Enterprises and Shine Bright Proprietary Limited.
The partnership positions Radiowalla to extend its unique value proposition to Southern Africa, with Shine acting as the commercial interface for advertiser outreach and regional promotions.
This five-year exclusive agreement enables Shine to exclusively market and distribute Radiowalla’s suite of services, ranging from in-store radio and digital signage to corporate audio and point-of-purchase advertising, starting with ~300 retail locations of Choppies and Liquorama owned by Electro-Metic.
Strategic Importance
- Marks Radiowalla’s formal entry into the African retail media market through long-term exclusivity
- Provides Electro-Metic’s retail stores with curated music, promotional content, and in-store advertising via Radiowalla’s proprietary audio platform
- Establishes a monetization framework for third-party advertising within Botswana’s retail ecosystem
- Enables Shine to drive localized brand engagement through tailored content and audio solutions
- Reinforces Radiowalla’s position as a scalable platform for international retail media innovation
“This collaboration with Shine marks a critical step in our global roadmap. We’re proud to bring Radiowalla’s immersive audio engagement services to Botswana’s vibrant retail sector, starting with ~300 retail locations of Electro-Metic,” said Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Limited.
“Our alliance with Radiowalla reflects a shared vision to deliver high-impact, localized customer experiences that drive both brand recall and footfalls,” added Sagar Joshi, Director of Shine Bright.
“Partnering with Radiowalla and Shine enables us to bring world-class in-store audio and engagement solutions to retail environments in Botswana. This collaboration reflects our commitment to integrating smart, customer-focused innovations that enhance the shopping experience and drive value for our clients,” said Karthik Rajendran, Senior Representative, Electro-Metic Enterprises Proprietary Limited.