January 31, 2025: PVR INOX, India’s leading multiplex chain, introduces ‘Promote & Earn’—a ground-breaking initiative that turns movie enthusiasm into real rewards.
Exclusively available on the PVR INOX App, this feature allows users to share their favorite movies and earn rewards in return. Movie lovers can generate unique promotional links for any ‘Now Showing’ film and share them across social media, WhatsApp, or messages. Every ticket booked through these links, regardless of the show’s location, earns the sharer 2% of the ticket value.
The process is simple and seamless. Users can browse the ‘Now Showing’ section on the PVR INOX app, select a movie they want to promote, and generate a unique link. By sharing it via social media, WhatsApp, messages, or email, they can invite their network to experience the latest films. Every ticket booked through the shared link automatically earns them 2% in rewards, turning their love for cinema into an exciting opportunity.
Kicking off with a stellar lineup of upcoming blockbusters, movie enthusiasts have an exciting opportunity to promote and earn from some of the most awaited films. The much-anticipated Deva, an action-packed thriller starring Shahid Kapoor, the highly discussed Chhava, a gripping historical drama featuring Vicky Kaushal and Rashmika Mandanna, and Loveyapa, a charming romantic comedy introducing Junaid Khan and Khushi Kapoor, are all set to take the box office by storm.
These cinematic spectacles are expected to generate massive buzz, drawing audiences to theatres and creating an electrifying movie-going experience. With Promote & Earn, you’re not just sharing the biggest Bollywood releases—you’re actively engaging with the latest in cinema while earning rewards for every ticket booked through your shared link.
Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX Ltd, shared his excitement about the initiative, stating, “It’s an innovative way to engage with films while bringing the magic of the big screen to a wider audience. We look forward to seeing how our audience embraces and elevates this initiative.
He further added, with up until now, moviegoers were made to pay to enjoy the magic of the big screen experience. Today, they can also earn from that same experience, simply by promoting it across their social networks, thus becoming de facto ambassador of the film and the PVR INOX experience. In this day and age of the circular economy, this is a powerful and relevant proposition.”
This initiative revolutionizes film promotion, enabling movie lovers to expand the reach of their favorite films nationwide, without any location restrictions. With no ticket purchase required, Promote & Earn offers a seamless way for everyone, from influencers to casual movie buffs, to transform their passion for cinema into real rewards. It’s effortless, accessible, and truly rewarding.
Seamlessly integrated into the PVR INOX app, Promote & Earn offers a smooth, user-friendly experience that transforms the way audiences engage with cinema. Whether you’re a passionate cinephile or a casual moviegoer, this initiative makes sharing your love for films both effortless and rewarding. Start sharing and earning today—because at PVR INOX, the magic of movies deserves to be celebrated and rewarded.