From Stadium to Street: PUMA turns up the heat- launches RCB 2026 Palermo Leather Sneakers
March 24: Ahead of the Indian Premier League, as fan anticipation hits a fever pitch, PUMA and RCB bring their worlds together with the PUMA x RCB Palermo – a limited-edition sneaker that celebrates more than just the game. Blending the sports brand’s legacy with RCB’s unmistakable energy, this is not just a drop, but a statement- a piece of fandom that fans can wear, own and carry beyond the stadium.
Arriving ahead of the most sought-after cricket season, the PUMA x RCB Palermo moves beyond merchandise into culture territory. In sport, jerseys have long been markers of identity – symbols that bring fans into a shared collective. The RCB Palermo translates that same idea into footwear. Designed for a new generation of fans who express loyalty through style as much as sport, the sneaker is an extension of fandom seamlessly moving from stadium stands to city streets, carrying the energy of RCB wherever it goes.
Rooted in PUMA’s iconic Palermo silhouette, this edition is reimagined through the lens of cricket culture. Available in two colourways: Flame Scarlet–Metallic Gold–Gum and Navy–Metallic Gold–Gum- the PUMA x RCB sneaker is crafted in premium leather with a rich suede base, offering a tactile, elevated finish while staying true to its terrace-inspired roots.
Drenched in RCB’s signature palette, the design captures the intensity of match nights, the loyalty of its sweeping fanbase, and the unmistakable swagger that defines the team.
Thoughtful detailing brings this narrative to life- an RCB tongue patch anchors the identity, a winning star in gold emboss sits subtly under the Palermo flap, while gold accent stitching over the PUMA Formstrip is layered with an RCB graffiti artwork. Bold foil and screen-printed PUMA branding lend a statement edge, while the flat sole construction and soft inner lining ensure all-day comfort. Clean lines meet colour blocking, creating a silhouette that feels both timeless and distinctly of the moment.
Steeped in terrace culture, the Palermo remains one of PUMA’s most iconic silhouettes. With its signature T-toe construction and gum sole, the sneaker traces its origins to 1980s UK terrace style, where football fandom and fashion first collided. Named after the Italian city, Palermo carries a legacy of effortless sophistication, this time reinterpreted for a new generation – blending global heritage with India’s love for cricket and distinct expression of street style.
Shop the PUMA x RCB sneaker at select PUMA stores and online at in.puma.com.
