Launched under the ‘Designed for Indian Hair’ campaign, the new straightener addresses breakage, frizz and salon dependency with faster, long-lasting styling
New Delhi, March 26, 2026: Philips India, a trusted brand in Indian homes for close to a decade and India’s No.1 hair styling brand, today announced the launch of the Philips One Stroke Hair Straightener, designed to deliver smooth, salon-like results faster while helping protect hair strength. Combining a sleek, premium finish with everyday functionality, the straightener enables efficient styling in a single stroke, reducing styling time by up to 50% with results that last for up to three days.
Hair styling in India is often complex and effort-intensive. Insights from a Kantar study1 on female grooming devices highlight that consumers frequently struggle with frizz and concerns around styling-induced hair breakage. Despite being time-consuming and expensive, many continue to rely on salon visits due to a belief that they deliver better results, while hesitation around at-home styling persists due to concerns around heat damage or accidental burns.
Rooted in Philips’ ‘Designed for Indian Hair’ philosophy and shaped by the everyday styling challenges faced by Indian consumers, the One Stroke Hair Straightener is designed to deliver salon-like results at home while reducing styling time and helping protect hair strength.
Featuring a sleek, premium design, the straightener enables efficient styling across a range of looks-from everyday styles to more polished finishes. Its 25% longer plates allow larger sections of hair to be styled in one go, while 35% smoother plates glide through strands, reducing the need for repeated passes and helping minimize friction and breakage. For hair prone to frizz, especially in humid conditions, 2x Ionic Care technology helps deliver smoother, shinier results that last longer.
To address concerns around heat damage, the straightener is equipped with ThermoShield technology, which regulates temperature during styling to help protect hair strength while still achieving the desired look. With 12 adjustable temperature settings ranging from 120°C to 230°C, it offers flexibility across different hair types and styling preferences. Additional features such as argon-infused ceramic plates, a Safe Touch Cool Tip to help prevent accidental burns, and a lightweight design ensure ease and comfort during use.
Commenting on the launch, Smit Shukla, Country Head – Philips Personal Health, India Subcontinent, said: “Consumers today are looking for styling solutions that deliver faster results without compromising hair health. With ‘Designed for Indian Hair’, Philips continues to build products rooted in real consumer insights and everyday challenges. The One Stroke Hair Straightener reflects this approach by combining speed, long-lasting performance and protection in a way that is relevant for Indian consumers.”
The Philips One Stroke Hair Straightener will be available exclusively on Tira for the first 15 days, followed by wider availability across Amazon, Flipkart, Nykaa, select Croma and Reliance Digital stores, and leading appliance retailers across India.
