National, October, 2024 – JSW MG Motor India, in collaboration with Google Cloud India, today announced the introduction of two AI chatbots – Avira and Vir. Created using Google Cloud’sAI capabilities with Riafy, a company that develops AI apps. These digital assistants or Chatbots, are designed to elevate and enrich customer interactions and service. JSW MG Motor India is the first car company in India to use this innovative digital technology for customer engagement. The Chatbots, which are based on Google Cloud’s PaLM 2 technology, a large language model (LLM) developed by Google, will be accessible across multiple platforms, including the MG website, WhatsApp, EVPEDIA website, and EVPEDIA WhatsApp.
As part of JSW MG Motor India’s broader initiative to leverage AI for increased customer satisfaction, introduction of these digital employees will enhance operational efficiency, improve customer experiences, drive sales, and most importantly, provide insights into customer interactions. This is made possible by the chatbot’s functionality which tailors responses based on customer preferences and history, facilitating personalized interactions with real-time support thus enhancing customer satisfaction and trust. These chatbots, with multilingual capabilities, are designed to offer natural, dynamic conversations, learning and adapting from customer interactions, to progressively become more intuitive and effective over time.
Commenting on the launch, Satinder Singh Bajwa, Chief Commercial Officer, JSW MG Motor India, said, “We continue to leverage technology to redefine customer engagement and operational excellence. In collaboration with Google Cloud, the launch of Avira and Vir marks a significant milestone in our journey to enhance consumer experience.”
“We are excited about this collaboration with JSW MG Motor India as they embark on a journey to innovate and reimagine their consumer experience by leveraging our AI platform.” said Bikram Singh Bedi, Vice President and Country MD, Google Cloud India.
Avira: Elevating the Car-Buying Journey
Avira is designed to enhance the car-buying experience by providing customers with a highly interactive and personalized buying journey. Accessible via text and voice on the JSW MG Motor India website and WhatsApp, Avira assists with inquiries about JSW MG cars, resolving customer queries efficiently. Utilising advanced generative AI, Avira ensures human-like interactions that create a seamless and engaging experience for potential car buyers.
Vir: Empowering Customers with EV Knowledge
Vir focuses on empowering users with comprehensive information about electric vehicles. Available through the EVPEDIA website and WhatsApp, Vir serves as an expert guide on electric cars by educating customers and making them aware about the latest in the EV landscape. By providing detailed insights and easy access to vital information, Vir helps customers make informed decisions about electric vehicles.
MG’s consumer centric approach is aided through tech-first initiatives like MG Xpert, MG Epay, MG VPhy NFT and MGVerse. The rise in smartphone usage and AI integration has driven JSW MG to introduce innovations like ChatBots and MG Metaverse to highlight MG’s commitment to innovation and customer needs, ultimately fostering stronger relationships.