Bengaluru, Mar 28: Indriya, Aditya Birla Jewellery, continues its expansion in Karnataka with the launch its fifth new store in Bengaluru, located at the bustling Sarjapur Road. This addition marks a significant step in the brand’s strategy to deepen its footprint in one of India’s most dynamic and design-forward markets.
Sarjapur Road has rapidly evolved into a prominent residential and commercial hub, attracting a young, affluent, and globally exposed community. With its mix of premium housing, tech professionals, and culturally rooted celebrations, the neighbourhood reflects a modern lifestyle where jewellery is worn both as a marker of tradition and personal expression. Rising demand for contemporary, design led jewellery in this micro market makes the new store well positioned to cater to customers seeking both occasion-led and everyday elegance.
The store houses an extensive portfolio of over 32,000 designs, spanning gold, diamond, and polki jewellery. From elaborate bridal collections to modern, lightweight pieces suited for daily wear, the range reflects Indriya’s commitment to versatility and design excellence. Enhancing the in-store experience are specialised zones such as a dedicated bridal lounge and a kaarigari room, offering customers an intimate look at the craftsmanship behind each creation.
Conceptualised as a refined and immersive retail space, the store blends contemporary design with warm hospitality, ensuring a seamless and personalised shopping journey. With this launch, Indriya continues to build a strong presence across metropolitan cities while also expanding into high-growth urban clusters.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said: “Bengaluru remains a key market for us, given its evolving consumer preferences and strong inclination towards design-led jewellery. Sarjapur Road represents a vibrant and rapidly growing catchment. With this store, we aim to offer a thoughtfully curated experience that brings together craftsmanship, innovation, and contemporary aesthetics, catering to the aspirations of today’s discerning customers.”
With its continued expansion in Bengaluru, Indriya by the Aditya Birla Group reinforces its commitment to delivering elevated jewellery experiences, while strengthening its position as a fast-growing brand across South India.
