Tiruchirappalli, India — April 11, 2025
In a move that highlights the brand’s steady expansion into South India, co-founder and CEO Anubhav Dubey visited the newly operational franchise in Tiruchirappalli on Sunday, April 6. The outlet, located at 198, 1st Cross Rd, Ponnagar Extension, Karumandapam, Tiruchirappalli, Tamil Nadu 620001, was launched in November 2024 and marks an important step in strengthening its presence in culturally diverse regions across India.
During his visit, Mr. Dubey interacted with Mrs. Swarnalatha and Mrs. Mahalakshmi—two friends and homemakers who jointly manage the franchise in the heart of the city—and shared his thoughts and encouragement.
His visit was a quiet yet meaningful engagement with the ground team and franchise operators, reflecting the brand’s commitment to quality consistency and local community involvement.
Strengthening Roots in South India
Since its inception in 2016 in Indore, the brand has become one of India’s fastest-growing quick-service restaurant (QSR) chains in the tea segment. With a presence in 300+ cities and over 640 cafes, its entry into Tiruchirappalli represents a strategic move to establish a deeper foothold in South India—where youth culture and a strong tea-drinking tradition align.
“We’ve always believed in building a brand that’s rooted in culture but driven by ambition,” said Anubhav Dubey during his visit.
“South India has an incredible depth of tradition, and we’re here to offer a familiar, comfortable space for everyone who loves chai—while delivering our signature experience.”
Franchise Growth and Local Market Alignment
The business model is primarily franchise-driven, with each outlet blending the brand’s signature aesthetic with regional preferences. The Tiruchirappalli outlet has witnessed strong reception since its launch, particularly among students and young professionals—an audience that resonates with the accessible pricing and casual, inviting ambiance.
During his time in the city, Dubey reviewed the outlet’s performance, met with franchise operators, and shared insights on operational excellence and community engagement. While there were no media or public announcements, the visit served as a direct channel for mentorship and motivation among the outlet team.
Expanding Footprint: From India to the World
The brand has already ventured into the global market, making its mark with multiple outlets in Dubai. Now, its eyes are set on Canada, with new cafes planned in Calgary and Vancouver—two vibrant cities with a significant South Asian tea-loving community.
“Chai is an emotion. And that emotion travels,” said Anand Nayak, Co-founder.
“With Dubai behind us, our next chapter unfolds in Canada—starting with Calgary and Vancouver—where we aim to bring the same authenticity, hospitality, and flavor that have become our hallmark in India.”
Sustainability and Social Impact at the Core
A defining feature of the brand’s identity is its eco-conscious serving tradition—chai in kulhads (earthen cups). This initiative not only supports local potters across India but also significantly reduces plastic waste.
Furthermore, the company has positioned itself as a socially inclusive employer, empowering hundreds of underprivileged and specially-abled individuals by offering them stable employment and dignified roles across its cafe network—truly making chai a vehicle for change.
A Founder with a Purpose
Anubhav Dubey’s journey from a UPSC aspirant to a leading entrepreneur is as inspirational as it is unique. His entrepreneurial leap, marked by limited resources and a bold vision, has not only created a thriving national brand but also fostered a community around chai culture.
Despite his growing public profile and international travel, Dubey maintains a hands-on approach—often visiting franchises in person, mentoring teams, and staying connected to the grassroots of the business.
“Success means nothing if you can’t stay grounded,” he shared.
“Every store I visit reminds me of why we started—to create something honest, relatable, and full of heart.”
Director Rahul Patidar added:
“With every kulhad, we’re building not just connections, but memories and dreams. The response we’ve received here in Tiruchirappalli has been truly heartening.”
Looking Ahead: A National and Global Vision
The brand is rapidly moving toward its next milestone, with 640+ cafes already in operation across 300+ Indian cities. The year 2025 will see the launch of 100+ new outlets, targeting metro cities, university zones, corporate hubs, and transit points.
Upcoming domestic expansions will focus on southern hotspots such as Bengaluru, Hyderabad, Kochi, and Chennai, alongside continued efforts to strengthen existing markets.
Simultaneously, the company’s global roadmap is unfolding, with North America and the Middle East as key destinations—furthering its journey to become a global tea culture phenomenon.
As the aroma of kulhad chai continues to spread, this brand stands as a modern Indian success story, bringing people together over a shared love for tea.