January 15, 2025 – National, India: This Makar Sankranti, Faasos, the flagship brand of Rebel Foods, the world’s largest internet restaurant company, is soaring to new heights by blending tradition with innovation. With the launch of “Cut The Burger Mess,” one of India’s first virtual kite-flying games, Faasos brings the vibrant spirit of Makar Sankranti’s kite-flying festivities to digital screens nationwide. The brand has launched this game to promote its newest offering BURGER WRAPS. This new category of wraps brings burger enthusiasts across the country the good taste of burgers without the typical burger mess.
Rooted in the joy of colourful skies and the friendly rivalries of kite-flying, “Cut The Burger Mess” is Faasos’ playful way of celebrating the burger wraps by combining the nuances of this cherished festival. By taking this beloved regional tradition virtual, Faasos ensures that everyone, regardless of location or access, can experience the thrill of Sankranti’s kite battles in an innovative and engaging way.
Nishant Kedia, Chief Marketing Officer, Rebel Foods said, “We wanted to promote our exciting range of burger wraps but make it relevant to our audience. We felt the kite-flying season could be a good opportunity to talk to our audience about this latest offering. While the occasion is slightly regional we still wanted to make it relevant, hence we chose the digital way to on-board relevant TG. That is how this fun kite-flying game was born. The user has to take down messy burger kites and score high in this game. The whole experience is sure to keep you engaged while keeping the focus on Faasos Burger Wraps”
With “Cut The Burger Mess,” players can experience the competitive excitement of kite-flying while engaging with Faasos’ signature playful branding. The game not only celebrates Makar Sankranti’s joy but also highlights Faasos’ commitment to innovation, storytelling, and creating unique experiences for its customers.
This initiative reinforces Faasos’ vision of honouring regional traditions while adapting them for today’s fast-paced, digitally connected world. By blending the past with the present, Faasos is ensuring that the essence of India’s rich cultural heritage is celebrated in meaningful, inclusive, and creative ways.