KITKAT India has teamed up with the globally popular anime One Piece to launch an exciting collaboration for fans across the country. Tapping into India’s growing anime fandom, the partnership brings some of the most beloved One Piece characters to life on-pack, celebrating their distinct personalities.
Speaking about the campaign, Mr. Gopichandar Jagatheesan, Head, Confectionery Business, Nestlé India, said,
“Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The campaign launches with a digital-first film across YouTube and Meta platforms, amplified by a high-impact, multi-touchpoint rollout spanning outdoor media and interactive social content.
