National, March 10, 2025 – Colors Queen, a homegrown Indian beauty brand established in 2014, is proud to launch its latest campaign, #WomenThatInspire — “Embrace Every Chapter: Your Story, Your Strength, Your Beauty.” This campaign is a tribute to the resilience, individuality, and achievements of women, aligning with the International Women’s Day 2025 theme, ‘Accelerate Action.’
For over a decade, Colors Queen has been more than a beauty brand; it has been a symbol of inclusivity, self-expression, and confidence. This Women’s Day, the brand takes its mission a step further by honoring the unique journeys of women who inspire through their strength and individuality. From breaking barriers and starting new ventures to celebrating personal milestones, every story deserves to be heard and this campaign amplifies those voices.
“Beauty is not just about appearance. It is about confidence, strength, and the journey you embrace. At Colors Queen, we believe every woman’s journey is remarkable in its own way. With #WomenThatInspire, we aim to create a space where women feel seen, heard, and celebrated. It’s about embracing every chapter of their story with pride and inspiring others in the process,” said Mr. Dilip Motwani, Co-founder of Colors Queen.
The campaign invites women across the country to share their personal stories of inspiration and empowerment, creating a platform where real voices take center stage. As part of this initiative, Colors Queen also launches the #QueensThatInspire movement, encouraging women to inspire others by sharing their stories on social media. Complementing this celebration of strength, the brand introduces a special Women’s Day collection featuring bold, vibrant makeup shades that reflect the energy and spirit of today’s women.
Mr. Nitin Panjwani, co-founder of Colors Queen, said, “For more than ten years, Colors Queen has been dedicated to making beauty meaningful. This campaign is not just about makeup—it’s about fostering self-belief, recognizing the challenges women overcome, and celebrating their unique journeys. We want to remind every woman that her story has the power to inspire others, and we are honored to be a part of that journey.”
With a strong presence both in retail stores and online platforms, Colors Queen continues to make high-quality, affordable beauty accessible to every woman. The brand’s products are crafted to suit Indian skin tones and everyday needs, ensuring that every woman finds something that resonates with her personality and lifestyle.
“A woman’s beauty is not just defined by how she looks, but by the strength she carries and the resilience she embodies. #WomenThatInspire is our way of honoring that strength and amplifying the voices of women who uplift others through their journey. We are proud to be part of a movement that goes beyond beauty and embraces the power of self-expression,” added Ms. Chetna Kochar, AGM, Sales & Marketing
As Colors Queen continues its mission to break beauty stereotypes and foster confidence, the #WomenThatInspire campaign stands as a call for action, encouraging every woman to own her story and inspire the world.