14th February 2025: CITTA, the premium skincare brand that won hearts with its gentle yet effective baby care products, has made a bold move into the adult skincare arena. This expansion is a revolution in conscious skincare, meticulously crafted for the unique needs of Indian skin. Rooted in the Sanskrit word चित्त (consciousness), CITTA has always been about mindful formulations that prioritize purity, efficacy, and transparency. Now, recognizing a gap in the market for high-performance skincare designed for India’s hot and humid climate, the brand is bringing its expertise in gentle yet potent formulations to adults. This is skincare, reimagined for the modern Indian consumer.
“Indian skin is naturally resilient but prone to concerns like hyperpigmentation, dehydration, and environmental stressors. And so, we’ve formulated each product with these skin-related concerns in mind. CITTA’s game-changing adult skincare range is thoughtfully formulated to tackle these concerns head-on, combining the healing power of nature & science,” says Akanksha Sharma, CEO & Co-Founder, CITTA. “Our approach isn’t about quick fixes, it’s about long-lasting, effective skincare,” adds Tanay Sharma, COO & Co-Founder, CITTA.
Available across multiple retail channels, both online and offline, CITTA’s skincare range is crafted for individuals aged 18-45 years who are looking for effective solutions tailored to Indian skin. What makes this range special? Each product is powered by a carefully curated blend of ingredients that deliver visible results without compromising skin health. Natural ingredients like Centella Asiatica, Saffron, Aloe Vera, Pomegranate, and Ashwagandha are all celebrated for their healing, brightening, and rejuvenating properties. Additionally, CITTA has also carefully blended science-backed actives like AQUAXYL™, Hyaluronic Acid, Ceramides, and Niacinamide in its formulations that work synergistically with natural extracts to deeply nourish, hydrate, and restore skin. The range includes products with unique textures, such as the Aqua Boost Face Gel for women and men, India’s first frosted-texture gel. It delivers a luminous matte finish with 5x hydration power. Another product, the CITTA Cica Face Scrub for tan and dead skin removal, is India’s first clear frosted-texture face scrub.
Free from harsh chemicals, parabens, and sulfates, CITTA’s range of skincare is ideal for all skin types, even the most sensitive. From serums and cleansers to face & body scrubs, body creams, sunscreen serums, and hair masks, CITTA is set to redefine skincare for the modern Indian consumer.