New Delhi, 03.03.25 – BN Group, one of India’s leading edible oil manufacturers, is ready to participate in AAHAR 2025, Asia’s premier International Food & Hospitality Fair. At the event, BN Group’s flagship brand, Nutrica, will take center stage, presenting its premium range of fitness oils designed to promote healthy living and boost immunity. The event, scheduled from March 4th – March 8th, 2025, at Bharat Mandapam, New Delhi, is a flagship B2B platform organized by the India Trade Promotion Organisation.
With an increasing focus on health-conscious choices, Nutrica aims to showcase how the right cooking oils can contribute to a balanced and active lifestyle. At AAHAR 2025, visitors will get the chance to explore the benefits of Nutrica’s fitness oils and experience an exciting, interactive fitness challenge that integrates technology like never before.
BN Group is introducing a dynamic, tech-driven engagement for visitors with the ‘First One to the Top, Wins!’ interactive cycling challenge. A Nutrica bottle will be the centerpiece of the stall, equipped with LED strips linked to cycles Participants will be invited to pedal or run as fast as they can, with their pace controlling the LED progression toward the cap of the bottle. The first participant to complete the challenge will be rewarded with exclusive branded merchandise and a Nutrica sample.
Speaking about the event, Kiran Giradkar, CMO, BN Group, said, “Consumers today are increasingly conscious of their health, and Nutrica is committed to supporting their journey with oils that not only enhance immunity but also fit seamlessly into a fitness-focused lifestyle. AAHAR 2025 provides the perfect platform to showcase Nutrica’s benefits in an engaging and interactive way. Our cycling challenge is a unique experience that connects fitness and healthy eating, making it both fun and meaningful for visitors.”
Charan Rajput, National Sales Head, BN Group also emphasised on health conscious choices. He added, “At BN Group, we understand that today’s consumers are not just looking for products—they’re looking for solutions that align with their health and lifestyle goals. AAHAR 2025 provides us with an opportunity to engage directly with our customers and industry stakeholders, showcasing how Nutrica’s fitness oils cater to this growing demand. For us, this event is not just about brand visibility—it’s about shaping conversations around consumer choices in general. With the evolving demand for functional foods, Nutrica is set to highlight how fitness oils can be an integral part of everyday wellness.”
With over 1,700 exhibitors, 80+ overseas participants, and more than 1 lakh visitors expected, AAHAR 2025 is set to be a major platform for Nutrica to strengthen its presence in the market. BN Group welcomes industry professionals, food enthusiasts, and health-conscious consumers to visit the Nutrica stall and take part in this exciting challenge.