Bengaluru, 2nd November 2023: Nikon India Private Limited, a 100% subsidiary of Nikon Corporation, an imaging technology leader, introduced the highly anticipated Nikon Z f today at an event held at Hotel The Chancery Pavilion Hotel, Bengaluru. Nikon India solidifies its mirrorless camera line-up with the launch of this hybrid camera that is set to redefine the art of videography as well as photography. To revolutionize the imaging landscape, the Nikon Z f comes equipped with a full-frame sensor, the EXPEED 7 image-processing engine, and top-tier specifications which are at par with Nikon mirrorless flagship products – the Nikon Z 9 and Z 8. Nikon India also launched an immersive festive campaign around Diwali- ‘Diwali Ke Pal, Nikon Ke Sang’ to celebrate the joy and togetherness of the festival.
The new Z f offers the versatility of a full-frame Nikon sensor. This makes the camera a hallmark of image quality, depth, and dynamic range. The cutting-edge Autofocus built with Deep Learning technology allows the user to capture stunningly sharp images. Thanks to its astounding low-light performance and image stabilization the Z f encompasses form and function in a perfect harmony. Nikon Z f is poised to elevate creativity, set new performance standards, and promise to transform every moment and ‘Make it Iconic’.
Commenting on the launch, Mr. Sajjan Kumar, Managing Director of Nikon India Pvt. Ltd. said, We, at Nikon India, are delighted to launch our new mirrorless camera, the Nikon Z f. The camera is equipped with AI-driven features like Portrait Impression Balance, Skin Softening, and Advance Auto Focus, making it ideal for wedding and wildlife photography. We are happy to be in Bengaluru – a dynamic metropolitan city that has emerged as a blend of technological innovations and scenic beauty. It’s a photographer’s paradise, with its bustling streets and verdant parks, and a place where history and modernity come together to offer a perfect setting.”
On the festive campaign, he added, “To make the festival season memorable, we have also launched a festive campaign ‘Diwali Ke Pal, Nikon Ke Sang’ with the aim of blending technology and tradition, enabling individuals to capture the very essence of the celebration. The region has always been important to us due to the robust photography market, and with the introduction of the Nikon Z F and our special Diwali offers, we hope to further establish our position in the region.”
The participants who attended the launch event got hands-on experience with the new Nikon Z f. The immersive opportunity to experience the new camera elevated consumer engagement and gave them a chance to check the product before making an informed decision.
The new Nikon Z f was made available to attendees of the launch event so they could test out its cutting-edge features and see the stunning image quality it produced. Additionally, Nikon representatives were available to answer any questions and provide further insight into the camera’s capabilities.
Nikon India is fully prepared for the festive season. The company has launched the ‘Diwali Ke Pal, Nikon Ke Sang’ digital campaign, which invites participants on Instagram (@nikonindiaofficial), Facebook (@Nikon (IN)), and Threads (@nikonindiaofficial) to capture captivating moments with Nikon cameras and share the atmosphere of laughter, togetherness, and bonding. The campaign is live from October 25, 2023, onwards, so the participants can share their Diwali captures and stand a chance to be featured on Nikon’s social media stories.
With the launch of the Nikon Z f, the company has introduced single-unit limited-period cashback offers to enhance the festive photography spirit. Customers can avail cashback ranging from INR 5,000 to 12,000 on the Z mirrorless camera series, along with accessories like the EN-EL15c battery and the MH-32 Charger. The company is also offering easy EMI options, featuring zero interest and no down payment.
Nikon India is committed to the South India market and aims to strengthen its relationship with the photography community in Karnataka and encourage more people to explore their passion for photography during the festive season.