Mumbai, Feb 12: USV has signed a definitive agreement to acquire 79% equity stake in Nutritionalab Private Limited (“Wellbeing Nutrition”) marking a strategic expansion into India’s fast-growing nutraceutical and consumer wellness space. With a six-decade legacy and leadership in the Oral Anti-Diabetic and Cardiovascular segments, USV has long been the trusted house of iconic pharma brands such as Glycomet GP, Ecosprin, Roseday and the exclusive partner for the globally acclaimed Sebamed range in India. Building on the strong goodwill and credibility earned through these market-leading therapies, USV now brings Wellbeing Nutrition into its portfolio—extending its commitment from prescription-led care to preventive and lifestyle-focused wellness. The addition of Wellbeing Nutrition reinforces USV’s evolution into a comprehensive healthcare powerhouse spanning both therapeutic excellence and consumer wellbeing.
This strategic expansion into consumer wellness is aligned with USV’s continued commitment to innovation across the healthcare continuum. As a long-standing leader in diabetes and cardiac care, USV is also advancing its next phase of growth with plans to enter the innovative GLP-1 therapy segment upon loss of exclusivity, under its upcoming brand ‘usema’. Together with the addition of Wellbeing Nutrition, this reinforces USV’s vision of offering comprehensive solutions spanning advanced therapeutic interventions to preventive and lifestyle-focused wellness—strengthening its leadership across the full spectrum of metabolic health.
Wellbeing Nutrition’s offerings are formulated using high-quality, globally sourced natural ingredients, backed by clinically validated science and clean-label formulations. Its focus on innovative and precision driven delivery formats, premium packaging, and first-to-market launches has contributed meaningfully in carving a niche amongst the consumers. Wellbeing Nutrition has built a strong reputation as a brand of choice among Indian consumers, supported by a robust omni-channel presence, strong traction on its proprietary digital platform with a diversified portfolio of premium nutraceutical products. The company has witnessed 120% growth in the last 2 years and is poised to cross INR 450 crores in revenue by FY27.
Prashant Tewari, Managing Director of USV said,
“This acquisition dovetails strongly with our strategy to build a future-facing healthcare portfolio that responds to the changing aspirations of Indian consumers. Their success across channels, particularly through their own platform, and their premium, clinically backed portfolio positions us well to accelerate growth while maintaining high standards of quality, compliance, and ethics that USV has been known for. We look forward to unlocking the next phase of growth by leveraging USV’s global capabilities while preserving Wellbeing Nutrition’s core mission of transparent, sustainable, and high-quality nutrition.”
Avnish Chhabria, Founder & CEO, Wellbeing Nutrition, added,
“This partnership with USV is a natural alignment of values, philosophy, and long-term intent. Wellbeing Nutrition was built on the belief that preventive health must be grounded in pharmaceutical-grade science, uncompromising quality, and deep consumer trust — principles that USV has stood for over decades. In USV, we have found a new home that understands the importance of scientific rigor, patient capital, and building enduring institutions. Together, we are committed to shaping a new benchmark for health and wellness, while preserving the integrity, culture, and purpose with which Wellbeing Nutrition was founded.”
ADDITIONAL INFORMATION
The ₹1583 crores all-cash transaction represents the largest exit in India’s health and wellness startup space to date
Transaction Highlights
• Stake Acquisition: USV will acquire an ~79% stake. This includes ~35% from the founder, Avnish Chhabria, and ~44% from existing shareholders.
• Investor Exits: Early backers Fireside Ventures and Hindustan Unilever Ltd will divest their collective ~40% stake.
• Leadership Continuity: Founder Avnish Chhabria, held ~50% prior to the transaction and will rollover to retain stake until March 2028. The current management with Saurabh Kapoor (Co-Founder) will continue to operate the business under the oversight of the Board.
Explosive Growth & Market Leadership:
Founded in 2019, Wellbeing Nutrition has redefined the nutraceutical category through pharmaceutical-grade science and innovative delivery formats like “Melts – Buccal Technology” and “Slow – Advanced Delayed Release Technology”.
- Financial Velocity: The company is expected to close FY26 with net revenues of over ₹260 crores having grown from ₹42 crores in FY23, thereby tracking a strong growth trajectory of over 120% YOY in FY26 alone.
- Capital Efficiency: The company has raised cumulative equity capital of only ₹100 crores to date, making it one of the most capital efficient businesses in the health and wellness space.
- Category Dominance: The brand is among the leading players in the Collagen, Magnesium, Omega, Melts, and Whey Protein categories, backed by clinical evidence and proven formulations.
- Global Footprint: Currently retailing in 6,000+ outlets, the brand is seeing 100% year-on-year growth, both domestically and internationally (specifically in the UAE and Europe).
Kotak Mahindra Capital Company Limited acted as exclusive financial advisors to the sellers and Wellbeing Nutrition.
Additional Commentary:
Kannan Sitaram, Co-Founder and Partner, Fireside Ventures, said,
“Fireside invested in Wellbeing Nutrition in 2021 when the Indian health and wellness market was in its infancy. Avnish, Saurabh and the Wellbeing team have played a huge role in the transformation of the category in India. They have built an amazing consumer health brand, rooted in science and based on deep consumer insights. They have introduced Indians to innovations like the Melts range, the Slow range and to proteins which are easy on the gut. It has been a privilege to partner with them through this journey and to see the business flourish with such clarity of purpose. We wish Avnish, Saurabh and the team every success as the brand enters its next phase of growth.”