Together, these new and enduring heroes reflect Lakmē’s approach to innovation: evolving with changing beauty needs while continuing to build on the products that consumers know and love.
Beach-Proof Beauty, the Lakmē Way
Lakmē’s innovation also extends to creating makeup that responds to the realities of Indian weather and lifestyles. With the Lakmē 9to5 Hya Beach Edit, the brand takes an Indian-first approach to beauty, bringing together the worlds of skincare, makeup and sun protection.
Designed for days when heat, humidity and outdoors put makeup to the test, the range brings SPF-infused, beach-proof makeup to the everyday beauty wardrobe. From complexion to colour, the collection is designed to deliver performance while keeping skin feeling comfortable — proving that makeup can be both high-performing and skin-conscious.
The Lakmē 9to5 Hya Beach Edit SPF Blush brings together a fresh pop of colour with skincare and sun protection, delivering a natural, dewy flush in a lightweight, easy-to-blend formula enriched with Hyaluronic Acid, Vitamin E and SPF 30.
The Lakmē 9to5 Hya Beach Edit Lip Gloss Stain combines the shine of a gloss with the nourishing benefits of lip care, delivering hydrated, smooth and plump-looking lips with a long-lasting glossy tint. Infused with Hyaluronic Acid, Linoleic Acid and Vitamin E, along with SPF 15 protection, its lightweight, non-sticky formula keeps lips moisturised, comfortable and protected throughout the day.
Beyond that are the everyday essentials that make beauty effortless. The Lakmē 9to5 Hya Beach Edit Corrector + Concealer with SPF 40 is a go-to for instant brightening, colour correction and seamless coverage, making touch-ups quick, easy and fuss-free wherever the day takes you.
The Lakmē 9to5 Hya Beach Edit Cushion Foundation brings together makeup, skincare and sun protection, delivering a lightweight, soft-blur Cloud Matte finish with buildable coverage. Infused with Hyaluronic Acid, Vitamin E and SPF 40, its breathable formula keeps skin hydrated, smooth and protected while offering a seamless second-skin finish.
The Lakmē 9to5 Hya Beach Edit Lip Duo brings together the precision of a lip liner with the rich colour and hydration of a lipstick, delivering beautifully defined lips in one easy-to-carry product. Infused with Jojoba Oil, Hyaluronic Acid, Vitamin E and SPF 30, its comfortable matte formula offers vibrant colour while keeping lips soft, moisturised and protected.
Alongside this are the everyday essentials that make beauty effortless.
The Lakmē 9to5 Hya Beach Edit Makeup Mist with UV Protection is a go-to for setting and refreshing makeup, while keeping skin hydrated and comfortable, making it the perfect finishing touch for long-lasting, fresh-looking makeup wherever the day takes you.
The Lakmē 9to5 Hya Beach Edit Cushion Foundation brings together makeup, skincare and sun protection, delivering a lightweight, soft-blur Cloud Matte finish with buildable coverage. Infused with Hyaluronic Acid, Vitamin E and SPF 40, its breathable formula keeps skin hydrated, smooth and protected while offering a seamless second-skin finish.
The Lakmē 9to5 Hya Beach Edit Lip Duo brings together the precision of a lip liner with the rich colour and hydration of a lipstick, delivering beautifully defined lips in one easy-to-carry product. Infused with Jojoba Oil, Hyaluronic Acid, Vitamin E and SPF 30, its comfortable matte formula offers vibrant colour while keeping lips soft, moisturised and protected.
Alongside this are the everyday essentials that make beauty effortless.
The Lakmē 9to5 Hya Beach Edit Makeup Mist with UV Protection is a go-to for setting and refreshing makeup, while keeping skin hydrated and comfortable, making it the perfect finishing touch for long-lasting, fresh-looking makeup wherever the day takes you.
With innovations such as the Hya Beach Edit, Lakmē continues to anticipate what the modern Indian consumer needs from her beauty products: makeup that works harder, adapts better and fits seamlessly into real life.
From everyday icons to new-generation beauty heroes, Lakmē’s expansive portfolio reflects one enduring commitment — to keep innovating beauty for India, and to make every expression of beauty distinctly your own.