Cambridge, Feb 24: Suno, a music company building the next generation of creative entertainment, announces today the appointment of Jeremy Sirota as Chief Commercial Officer. Sirota most recently served as CEO of Merlin, the digital music licensing partner for the world’s leading independent music labels and distributors. In his new role, he will lead Suno’s commercial strategy, music industry relationships, platform partnerships, and enterprise solutions. Sirota will report directly to CEO Mikey Shulman.
Sirota is widely regarded as a forward-thinking industry leader known for constructing partnerships that deliver new growth opportunities for artists, music rightsholders and platforms, and richer experiences for music fans. He was instrumental in signing the industry’s first major generative AI licensing framework.
During his six years as CEO of Merlin, Sirota scaled annual revenue from $900 million to $1.8 billion while rebuilding its technology infrastructure and expanding its data and licensing capabilities to meet the evolving needs of independent rightsholders. He led landmark licensing agreements with major technology platforms including Apple, Deezer, Meta, Spotify, Twitch and YouTube among others. Most notably, Sirota negotiated Merlin’s early AI partnerships, underscoring his collaborative approach to dealmaking.
“Jeremy is a rare leader who has spent his career working to improve every side of the music business – for fans, artists, music rightsholders, and platforms,” said Mikey Shulman, Co-Founder and CEO of Suno. “What truly sets him apart is his ability to build what doesn’t yet exist, finding opportunity where others see obstacles and bringing all sides with him. That mindset will help craft a better future of music for all, and I couldn’t be more excited to have him join Suno.”
“I have deep respect for music and the role it plays in our lives,” said Jeremy Sirota, Chief Commercial Officer of Suno. “What excites me about Suno is the opportunity to shape a future where music becomes more interactive and integrated into people’s daily lives. Throughout my career, I’ve seen and helped navigate pivotal moments when technology redefined the music industry. Each chapter has expanded opportunity in ways few initially imagined. Suno is building new layers of creativity and connectivity that didn’t exist before, and I’m energized to help bring that vision to life alongside the industry.
Sirota brings to Suno a career built at the intersection of music, technology, and partnerships. Prior to Merlin, Sirota held business development, strategy and operational roles at Meta on the music team, was a senior record executive at Warner Music Group, and served as a technology lawyer at Morrison Foerster, where he did licensing work for entertainment companies and advised on intellectual property matters.
Suno is expanding creative participation and unlocking new forms of engagement between artists and fans, while empowering creatives with best-in-class technology. Most recently, Suno announced its partnership with Warner Music Group to open new frontiers in music creation, interaction, and discovery for Suno’s millions of users.
Last fall, Suno launched the first-ever generative audio workstation, Suno Studio, which blends pro-grade multi-track editing with AI stem generation. Days before Studio’s debut, Suno introduced v5, the company’s most powerful music model to date, delivering greater creative control across every element of a song.
With Sirota leading commercial partnerships, Suno is accelerating its mission to shape the next digital format for recorded music, one where people actively play with music, where artists and fans can engage more directly, and where everyone can bring to life musical ideas that are in their heads.