Apr 15: playR, a sports athleisure, equipment, merchandise and lifestyle brand, continues to expand its footprint in the Indian Premier League (IPL) through official merchandise partnerships with multiple franchises.
Founded in late 2021, playR offers a wide range of products including sports apparel, cricket equipment, accessories and training gear, blending performance-driven sportswear with everyday lifestyle merchandise. In a short span, the brand has built a growing presence through its e-commerce platform and multi-brand retail outlets, while expanding partnerships across major sporting properties.
As part of its growing IPL journey, playR has cumulatively partnered with 8 of 10 IPL teams since its inception, previously served as an Official Merchandise Partner for multiple franchises across seasons. These include:
- Mumbai Indians
- Rajasthan Royals
- Punjab Kings
- Kolkata Knight Riders
- Gujarat Titans
For the 2026 IPL season, playR continues to strengthen its presence through ongoing Official Merchandise Partnerships with:
- Chennai Super Kings
- Sunrisers Hyderabad
Additionally, playR has partnered with:
- Lucknow Super Giants
Through these partnerships, playR is responsible for producing, distributing official jerseys, fan wear and lifestyle merchandise, enabling fans to engage more closely with their favourite teams. The brand delivers fan-focused collections that extend team identity beyond the field through high-quality apparel and accessories.
Commenting on the partnerships, Ravi Kukreja, Founder of playR and Director at iCOREts Pvt Ltd said,
“The IPL provides an incredible platform to engage with millions of fans across the country and globally. Our official merchandise partnerships with leading franchises allow us to create products that blend performance with everyday style, while strengthening the connection between teams and their supporters.”
Mr. Kasi Viswanathan, Managing Director of Chennai Super Kings Cricket Limited, said,
“We are thrilled to continue our collaboration with playR as our Global Official Merchandise Partner. Their innovative approach to merchandise ensures that our fans will have access to high-quality, exciting CSK products that they can wear with pride.”
Beyond the IPL, playR is expanding across multiple sports categories including cricket, gym and fitness, pickleball, swimming, running and training. The brand also partners with teams, amateur leagues, corporate tournaments and sporting communities across India and internationally.
