Feb 12: Enamor, India’s leading lingerie brand, has launched an exclusive brand outlet (EBO) at the Phoenix Palladium Mall in Ahmedabad, as it continues to expand its physical retail presence nationally. The inauguration of the brand’s full assortment experiential store marks Enamor’s focus on premium everyday fashion lingerie, especially in high growth urban clusters.
The spacious 780 sq. ft. store features trial style studios, silhouette fit lounges, an exclusive educational space, the BodySync innovations wall, fashion forward collection displays, panty tray tables, and more. To induce trials and product understanding in tandem with the brand’s enhanced rebranding, the outlet presents a more premium look and feel and a surreal ambience, elevating customer shopping experience.
Speaking at the launch, Sandra Daniels, Chief Marketing Officer – Enamor, highlighted,
“Our retail growth is driven by a strong demand for premium fashion lingerie. At Enamor, we are dedicated to offering our consumers exceptional fit, quality, and an elevated shopping experience. The launch of our new premium experiential store at Palladium Mall is a step towards making the ‘Enamor’ experience more accessible, while complementing the brand’s robust online presence with an even more expansive offline footprint.”
From everyday essentials, accessories to exquisite ensembles, the store offers a curated selection of lingerie that celebrates femininity and bold self-expression. Enamor is committed to empowering women with experiences combining style, sophistication and functionality that lift and champion their journeys, while redefining lingerie as an exquisite essential in every wardrobe. The future of lingerie lies in layering comfort and fit with innovation, fashion and a problem-solving approach.
With its continued focus on design, fit, innovation, technology, storytelling, and community engagement, Enamor remains committed to redefining premium fashion lingerie in India through a seamless blend of creativity, comfort, and cultural relevance. The products are crafted with precision and attention to detail, ensuring unmatched quality and comfort for every wearer. Enamor invites customers to visit its newest store at Phoenix Palladium Mall, Ahmedabad, and explore the latest lingerie trends and innovations.