Mumbai, 5th June 2024: As the world unites to honour World Environment Day, immerse yourself in a culinary revolution that promises not just to tantalize your taste buds, but also to nurture our planet. The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina was recently unveiled at L’affaire 2024, a brand agnostic annual IP which was a successful zero waste event. Out of the total 1,945 kgs of waste generated at L’affaire, 94.8% (1843.2 Kgs) was recycled, composted, reused, or donated, with the support of Skrap, the sustainability partner. From sustainable decor choices and reusable wine glasses at the launch event to predicting key trends on World Environment Day; Godrej Vikhroli Cucina has always created a sustainable, environment-friendly haven for foodies across the world.
Crafted with insights from over 190 visionary thought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the most transformative trends in sustainable food practices. These trends are poised to revolutionize the way we eat and think about food, paving the way for a healthier, more sustainable future for generations to come.
Key Trends for World Environment Day 2024:
Supporting Local Farmers & Producers: Nearly 90% of the experts predict a surge in consumer interest in supporting local farmers and producers. This trend emphasizes the need for sustainable and ethically sourced food. As consumers become more aware of the environmental impact of their choices, they seek ways to contribute positively to their communities.
Adopting a Climatarian Diet: In 2024, approximately 75% of experts believe that people will increasingly adopt a climatarian diet. This dietary shift focuses on foods with a lower carbon footprint, promoting environmental sustainability. By making conscious choices, individuals can reduce their impact on the planet while enjoying delicious and nutritious meals.
Sustainable Packaging: The panel expects a strong demand for sustainable, eco-friendly packaging. With 71% of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious. Brands and manufacturers are responding by exploring innovative packaging solutions that minimize waste and promote a circular economy.
“World Environment Day serves as a powerful reminder of the impact our choices have on the planet. The trends highlighted in the Godrej Food Trends Report 2024, such as supporting local farmers, adopting a climatarian diet, and prioritizing sustainable packaging, are not just trends but necessary shifts towards a more sustainable future. By embracing these changes, we can make a significant difference in the health of our planet while enjoying a rich and varied culinary experience.” – says Rushina Munshaw Ghildiyal, Managing Director of a Perfect Bite Consulting and Editor of the annual Godrej Foods Trends Report.
As we embrace the trends from the Godrej Food Trends Report 2024, let us commit to choices that benefit both our palate and our planet. Support local farmers, adopt climate-friendly diets, and champion sustainable packaging to build a healthier, more sustainable world.