New Delhi, Apr 20 (BNP): Jewellery retailers across India reported strong consumer demand on the occasion of Akshaya Tritiya, with buoyant sales in the gems and jewellery segment despite elevated gold prices.
Industry players said customer footfall remained healthy throughout the day, with buyers continuing to make purchases of gold jewellery, coins, and investment products, driven by the traditional belief that buying gold on this auspicious day brings long-term prosperity.
The resilience in demand comes even as gold prices remain at high levels, indicating sustained consumer confidence and strong cultural sentiment associated with the festival.
Retailers noted that while some buyers opted for lighter-weight jewellery and digital gold options, overall sales volumes remained encouraging compared to expectations, reflecting the enduring significance of Akshaya Tritiya in India’s gold buying season.
The festival once again reinforced its position as one of the most important occasions for the gems and jewellery industry, blending tradition, sentiment, and investment-driven purchasing behaviour.
