Jan 16: As India continues to emerge as one of the most dynamic beauty markets globally, Nykaa, India’s leading beauty and lifestyle destination, brings a new travel-ready launch from global favourite Too Faced, this new year. Smart, portable and easy to use, these compact formats are made for travellers, weekend planners and anyone juggling a packed calendar, ensuring your beauty routine stays complete without weighing down your bag.
Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer, is the brand’s #1 luxe concealer and a top-three global bestseller, now introduced in a sleek, travel-perfect mini. Available in 10 bestselling shades, the Nykaa e-commerce exclusive brings seamless coverage to smaller bags and tighter schedules, offering younger audiences an easy way to experience one of Too Faced’s most iconic formulas without compromise.
These launches underscore The Estée Lauder Companies’ growing focus on India as a key driver of global growth, as evolving consumer preferences, rising sophistication, and appetite for premium beauty continue to shape the market. With a strong emphasis on connecting with discerning Indian consumers and expanding across categories that matter most, the introduction of these mini versions of iconic products reflects a long-term commitment to the region.
Compact, refined and crafted for life on the move, the new launch from Too Faced elevates beauty with ease. Perfectly sized for getaways and on-the-go lifestyle, they offer elegant touch-ups and instant glow-ups.