Wednesday 13th March, This Holi, FlowerAura is bringing a deeper meaning to the festival of colours with its ‘Aura-Ganic Holi’ initiative— an eco-conscious celebration that not only spreads joy but also supports local communities and protects nature.
With a thoughtfully curated range of natural Gulaal made from temple flowers, festive cakes, vibrant hampers, and more, FlowerAura encourages everyone to celebrate responsibly, embracing colours that are as pure as the bonds they represent.
The collection features natural Gulaal made from flowers collected from temples, ensuring that these sacred blooms find a new purpose rather than being discarded as waste. This initiative directly supports Self Help Group full of local artisans and communities, who meticulously craft these colours, turning devotion into an opportunity for sustainable living.
“At its core, Holi is about spreading joy, and what better way to do that than by ensuring our celebrations contribute positively to society?” said Shrey Sehgal, Co-founder of FlowerAura. “By repurposing temple flowers into natural colours, we are not only making Holi safer for people and the environment but also creating livelihood opportunities for artisans who put their hearts into making these hues come alive.”
The collection extends beyond colours to include specially crafted Holi-themed cakes, thoughtfully curated hampers, and gifts—each designed to add a special touch to the celebrations. Whether it’s indulging in a delicious cake infused with festive flavours or gifting a hamper filled with handpicked Holi essentials, FlowerAura ensures that every moment is meaningful and memorable.
FlowerAura invites everyone to celebrate Holi in a way that is kinder to the planet and supportive of communities. This year, let every splash of colour not just paint faces but also brighten lives—because true celebration lies in spreading happiness, responsibly.