Mumbai, 10th March, 2025 – Movement is more than just a physical act—it’s a statement, a journey, a force of change. This Women’s Day, Campus Activewear pays tribute to the unstoppable spirit of women with a powerful film, created by women of Campus, featuring women of Campus. The video is an extension of the brand’s larger commitment to women’s empowerment, serving as an internal manifestation of the You Go, Girl! campaign, which was launched last year to inspire women to embrace confidence and move freely, without hesitation.
The You Go, Girl! campaign encouraged women to let go of self-doubt and step forward with self-assurance, making fashion more inclusive, accessible, and enjoyable for women across the country. This internal film brings that very philosophy into the workplace—celebrating the diverse ways in which women move through life, both personally and professionally. With verses such as “Some move with bold ideas, some with big dreams, some in sneakers, some in teams” and “She moves with confidence… she moves with grace. She moves with power… at her own pace,” the film highlights that no matter how they move, they move their way—breaking barriers, leading with passion, and redefining norms.
Speaking on the occasion, Prerna Aggarwal, Chief Innovation Officer, Campus Activewear, shared, “Women’s Day is not just about celebrating achievements; it’s about recognizing the power of movement—both literal and metaphorical. At Campus, we believe in empowering women to take strides with confidence, whether it’s in their careers, personal lives, or society at large. The “You Go, Girl!” campaign sets the stage for this empowerment, and this film is a reflection of that spirit—an ode to our women employees who move, lead, create, and inspire. We are committed to fostering a workplace and a culture where women feel represented, valued, and unstoppable in every move they make.”
Campus Activewear has always stood for movement as a form of self-expression, pushing boundaries and enabling people to move their way. As a brand, Campus continues to champion inclusivity, representation, and empowerment—not just in its products but in the workplace and beyond. This Women’s Day, the brand reaffirms its commitment to celebrating every woman who dares to move forward on her own terms.